In the face of increasing competition pressure from many aspects, a batch of professional markets in our country have not stopped moving forward. Based on their own operation characteristics, they boldly innovated and actively explored to seek out a breakthrough point Suitable for their own development. This issue, this reporter interviewed Changshu China Men's Center, Wuhan Hanzhengjie shopping district Kuma brand apparel trading center and Humen Daying Oriental International Garment Trade City, hoping their transformation ideas can bring inspiration to other markets. Changshu China Men's Center started in 2007, covers an area of ​​26,500 square meters, the main four for the market, the end of May 2008 began trial operation, then October in "Jiangsu (Changshu) Fashion Apparel Fair," the official opening of the period. In fact, most of the more than 80,000 operators in 35 specialized markets in Changshu Clothing City are mainly men's business men. According to a set of published data show that Changshu City, more than 5,000 garment enterprises are 80% of men's business. Casual men's business has become Changshu garment industry among the leaders, Changshu has now become China's most well-known casual men's distribution center. A number of local men's brands, such as Ranthandi, Colorful Horse and Jiulutong, have very strong competitiveness and relatively high market share in second- and third-tier cities in China, especially in the county-level cities. It is precisely because there is a better foundation for men's clothing industry, in 2004, the implementation of Changshu Clothing City, "three years to create a new mall," the process of upgrading and rebuilding, based on professional management ideas, Changshu Clothing City CMC plans to establish a Men's specialized men's clothing brand center. At present, a number of well-known local men's brand in Changshu have set up operation centers in men's wear center, such as Chau Yan, special dragons, special specials, nine deer king, dragon fly, colorful horses and so on. They set up an operating center here, not the general agent in Jiangsu Province, is the distributor of the national market. Changshu Men's Center also attracted a number of mid-range men's brand from Guangdong. At present, Changshu and Guangzhou, the ratio of the number of brands is about 50:50. The brands from Guangdong usually set the general agent of Jiangsu Province at the center of men's wear. Many of them set the operation centers of "three provinces and one city" of "Jiangsu, Zhejiang, Shanghai and Anhui" here, with a view to radiating the entire East China. The size of these operations centers vary from small to 80 to 90 square meters, the largest of more than 400 square meters. The functions assumed by the center are generally the radiation of the entire Jiangsu market through the strongholds here. Higher functions, then the brand of business talks, product display and display center, Changshu some local brands some of the office is also set here, and some local brands or even the highest level of image display center set up in the men's center, Not on the company headquarters. In this case, the agent who came to visit the headquarters of the brand company will usually be taken to the men's center's image display room. According to reports, these men's brand in Changshu throughout the country have been rolled out the sales network, but they still chose the men's center. In the process of communicating with the local men's brand owner, the head of the men's wear center understands that these bosses have now reached a consensus that each time a brand's store image, product display needs to be upgraded and rebuilt, the first stop will be selected Renovation of shops located in the men's center. Usually, there are often many from the Northeast, Northwest and other parts of the market want to do Changshu men's brand agents came to the men's center to inspect the market. Men's center is busy every day of the order. At this time, as a process of order, many agents from all over the country after reading the factory's products, will be led by the brand to the men's center, examine the brand image of their respective stores, display of goods and selection After reading, some orders directly in the men's center, while others go to the factory to order. In general, agents in Jiangsu Province after reading the product in the men's center, will choose to place an order directly in the market, outside Jiangsu Province, after reading the product, go to the factory to place an order. In this sense, relying on the solid foundation of the Changshu men's clothing industry, the men's clothing center attracts customers from all over the country, making it more radiation-friendly. In addition, an interesting phenomenon is that although the financial crisis in 2008 affected the overall operation of the professional market, it unite agents from all over the country more closely to Changshu as an industrial cluster and to rely on industrial clusters Men's center around. Economic downturn, both brands and agents, are more cautious. So since last year, some brands of the new came out, the manufacturers did not dare to mass production, but to use ordering. When the product at the ordering meeting received some agents agree that, with the order, the company began a planned volume gradually mass production. On the other hand, when the original economic situation was great, arrears between manufacturers and agents were commonplace. However, when everyone became cautious, the operation between brands and agents became more regulated. At present, brand manufacturers are to get the agency's purchase price, only began to use this part of the funds to organize production, in order to reduce operational risk. In order to reduce business risks, some new styles of brand manufacturers also use the regional market for small-scale promotion. For example, a certain brand of goods in the Jiangsu market may not be available in the northwest or northeast markets. Therefore, the rest of the country's brand agents in order to obtain more information, but also often need to come to Changshu local market research. Under the combined effect of these various factors, the importance of the men's clothing center located in the industrial clusters to the national market has been strengthened and the agents from all over the country have been attracted to the market better. According to Changshu Clothing City Management Committee incomplete statistics, Changshu Men's Center officially opened in October last year to the Spring Festival in 2009, the market turnover reached 1 billion yuan, which is still a relatively conservative figure. It is understood that, although the opening of the global financial crisis hit, how much a bit "bogus", but at present, the market operators to conduct business surveys, businesses for the brand itself and the development of men's center after the second half of this year are full of confidence . Specialization prominent, targeted, and fully rely on the local mid-range business casual men's industrial base, which is after the Changshu Men's Center is currently operating more stable and go more smoothly the important reason. This, but also to make men's clothing center Changshu City, the upgrading of the overall project among the vanguards.