Christopher New
With international fashion weeks and fashion shows launching green sustainable initiatives, fashion brands frequently interact with consumers on environmental issues, manufacturing companies pay more attention to building a sustainable supply chain for environmental protection, and people from the fashion industry are beginning to realize that sustainability Fashion is no longer just a “green trend†but an important energy that drives the entire industry chain. More and more fashion forces are truly rooted in this.
Forum topics seminar
At the China International Fashion Week this season, the Beijing Fashion Forum held on March 28th held a global perspective on "Green Sustainable Development Trends" and reviewed the future of fashion.
Fashion Industry: Sustainable Fashion Brings Industry to a New Height
As an important part of the global fashion industry chain, the Chinese fashion industry has shown its attitude and actions to “green sustainabilityâ€, and it has also gathered the attention of the global fashion industry to pay attention to green sustainability.
In response, Zhang Qinghui, chairman of the China Fashion Designers Association and chairman of the Organizing Committee of the China International Fashion Week, said that China International Fashion Week has established contacts with counterparts in the international fashion industry, hoping to continue sharing and cooperation in the field of sustainable fashion and make the world more fashionable. The industry has pushed to a new height.
Evelyn Mora
In Finland, fashion week in Helsinki is also focusing on sustainable fashion. Evelyn Mora, the founder and chairman of Helsinki Fashion Week, revealed that this year's Helsinki Fashion Week will establish an “eco-villageâ€. The venue will use sustainable materials as far as possible to create a utopian environment through the balance of environmental protection and technology and creative visual impact. Small town.
According to Evelyn Mora, the unique feature of Helsinki Fashion Week is that the theme of the fashion industry is introduced every quarter as the theme, and this year's theme is the sustainable development of the fashion industry. For sustainable design, she believes that sustainable design should be considered as an opportunity to provide inspiration for designers, rather than a "have to" requirement.
Fashion Design: Responsible Design with Environmental Protection, Culture, and Emotion
The leading institution of art and design, Saint Martin, is also cultivating new design forces from the perspective of sustainable design. Heather Sproat is the head of the Women's Department at the Central Saint Martins College of the University of the Arts in London. In this regard, she advocates teaching designers to use their design wisdom to meet the sustainable challenges of the 21st century fashion industry while encouraging students to use as much as possible. The element of sustainability, on the other hand, brings students to experience in nature and establishes a connection with nature that enables them to design responsibly.
Heather Sproat
In addition, Heather Sproat also proposed to pay attention to sustainable development from the perspective of culture and professional ethics and let students think about the life cycle of design and the durability of design.
Among St. Martin's graduates, many designers have made efforts in sustainable design: Bruno Pieters uses a "transparent" design process, all of his designs can be traced back to sources, sources of fabric, origin, clothing production costs, etc. Chain information can be queried on its website; Sarah Arnold creates higher.studio and offers high-end fashion rental services; Kloe Porter dyes fashion with percussion, and K Boo Porter uses plants as dyes; Joe Boon makes fish skins from salmon. Fabrics; Kevin Germanier pondered the link between used plastic bags and luxury goods, and the series launched by Louis Vuitton won the Eco Design Award (ECOCHIC AWARD).
Fashion consumption: rational purchase, high-quality consumption, shared circulation
The fashion industry has never been a green sustainable bystander. Fashion brands, manufacturing companies, and fashion institutes are all exploring from different perspectives, including more environmentally friendly fabrics, smoother product cycles, and more environmentally friendly shared business models.
"Resplendent" research director: Shen Yuan
The research director of “Glamorous†and the director of the teaching of Orange Bay University, Shen Yuan, explained the responsibility of fashion for environmental protection. The speed of new innovations stimulated consumers to purchase new products. However, the wearing cycle of each piece of clothing was continuously reduced. Every year, three-quarters of the world’s clothing is landfilled, and 40% of clothing is discarded after wearing a season.
What can the fashion industry do for environmental protection? An annual survey conducted by "Glamorous" shows that young consumers will consume because of the environmental protection of fashion brands. Shen Yuan’s interactive survey data at the scene showed that 44% of people expressed their willingness to pay a premium of 10% to 20% for fashion brands.
Shen Yuan believes that from the perspective of fashion consumption, it is worth advocating: more rational purchase; purchase high-quality, durable, classic design products; buy more "environmentally friendly" products; repair, share, lease, and recycling.
In fact, the way Shen Yuan mentioned sharing and leasing has already appeared in the Chinese fashion industry with new business models.
Clothing II Commodity Partner: Zou Tianyou
Yiz Thirty-two is exactly the representative of this. This Internet brand provides consumers with monthly replacement services, free of charge and free shipping, you can also try on and then buy. Zou Tianhu, a clothing and clothing business partner, said that the appearance of Yierchi San is to reduce pollution and waste, make the garments better turn around in the hands of consumers, and at the same time solve the problem of “ever less clothing forever†in each woman's wardrobe.
Therefore, in just two years, Yiersan obtained the favor of capital, attracted more than 10 million users concentrated in the north of Guangzhou Guangshen, and achieved rapid development.
Fashion Technology: Technological Change Makes Sustainable More Possible
At present, the fashion industry is undergoing changes. The technological revolution has brought about changes in the mode of production. Globalization and diversification have brought about changes in consumption patterns. At the same time, it has brought new feasibility to the sustainable development of the green.
TOTWOO
Tao Jieming, founder and CEO of TOTWOO Future Jewelry, believes that the relationship between technology and sustainability is both antagonistic and mutually leveraging. TOTWOO has chosen an emotional approach.
Three years ago, TOTWOO launched smart jewellery. The difference is that TOTWOO not only combines technology with fashion, but also provides a core value of emotional experience. By tapping on TOTWOO jewelry, you can express your thoughts to your sweetheart and family. You can also leave your voice and store photos to convey love and emotion.
Guest speaker: Wang Jieming
Wang Jieming believes that emotions are more important than materials for things that are worn on the body. China is in an era of rapid development. Increasing supply chain and technology and the ability to use global resources have created unprecedented opportunities for the rise and catch-up of Chinese brands.
Moderator Li Chaode
In this regard, Chairman Zhang Qinghui also said that the Chinese fashion industry has made many useful explorations in the combination of information technology, artificial intelligence, smart manufacturing and fashion, and is also concerned about the sustainable development of green. In the new stage of development, the entire industry is faced with the issue of how to establish its important position and role for sustainable development. China International Fashion Week is willing to work with all walks of life to promote sustainable fashion.