Shenzhen underwear industry proud first domestic sustainable development needs to take the "competing" road

Variety, different styles of underwear sales once again stir the market. From the ordinary bra nightdress, sexy lingerie to the publicity, customer buying boom before and after, in fact, Shenzhen lingerie industry dominate, proud of the first domestic real situation with the industry.

深圳内衣业傲首国内 持续发展需走“竞合”之路

Shenzhen underwear show

A underwear, as little as ten yuan, as many as a thousand dollars. Underwear market is currently in the country has formed a huge annual output value of 55 billion yuan in the "cheese", and this market is still 30% annual growth rate of continuous expansion. Compared with the national situation, Shenzhen underwear market in recent years breeze, bright spots, the industry is getting more and more attention. Shenzhen underwear industry not only lead the fashion trend, a domestic industry benchmark, but also attracted many world-class brands have stationed in the local manufacturers continue to enhance the competitiveness.

Statistics from the Shenzhen Textile Industry Association show that the size of the current underwear in Shenzhen has reached more than 100, accounting for nearly 1/4, most of them concentrated in Baoan Komeito. The city currently has 25,000 sets of various types of sewing machines (sets), employing more than 40,000 people, annual output of about 240 million underwear, annual sales of more than 5 billion yuan, accounting for nearly 1/10 of the same industry, 80% of export products .

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