Innovative Fushen double happiness

Recently, Fushen Group Co., Ltd., which coincides with the 20th anniversary, won the double happiness again: "Fushen" brand suits won the honorary title of "Guangdong Famous Brand" in the 2010 Guangdong Famous Brand Selection Contest organized by the Guangdong Famous Brand Promotion Committee ; The greater good news is: Among the list of "Well-known Chinese Trademarks" released recently by the State Administration for Industry and Commerce Trademark Office, the "Fushen" brand ranks among them and won the title of "China Famous Brand". On the occasion of the 20th anniversary of Fushen Group, Double Happiness is undoubtedly the best gift for all the rich people! Since its establishment in 1990, Fushen Group Co., Ltd. has been devoting itself to the R & D, production and sales of high-end men's shirts. With its flexible market operation mode and the concept of "Best of all, Fushen boutique", Fushen Group Co., Ltd. has quickly filled up the top- The market gap, breaking the "domestic are foreign goods" high-end shirt market monopoly pattern. With the changes in market demand and the continuous development of enterprises, Fu Shen in the continuous development of shirt products at the same time, actively developing men's suits, business casual wear-based series of product development, production and sales. At present, Fushen brand products have formed a relatively sound and stable marketing network in the domestic market and have established long-term and stable business relations with over 1,300 large shopping centers, thousands of direct-sale and agency offices in various provinces, cities and autonomous regions throughout the country. Fushen first-class products and services to be praised by domestic and foreign merchants, has been the "best-selling domestic products Golden Bridge Award", "China Top Ten brand-name shirts", "China Top Ten famous men's brand," "China Star Enterprise" , "The most competitive brand", "China Famous Brand" and many other certifications or titles, laying a solid foundation for the accumulation and promotion of Fushen brand value. Fu-gen in the beginning of entrepreneurship, established the "fight for the country first, dare to be the world's first" business goals, "innovation and business" strategy to continuously develop and grow business. In terms of hardware investment, we introduced advanced complete set of production technology and equipment from Germany, Japan and Spain successively to set up a first-class series of garment production lines. In the aspect of strengthening the soft environment for science and technology rejuvenation, we have been cooperating with international counterparts and well-known domestic universities to continuously strengthen the product development. With a series of new products with independent innovation, creating a personalized market for men's consumption space; in marketing innovation, the Group launched the industry's first self-service apparel sales model - "clothing station", revolutionary subversion of the traditional clothing retail, in the Industry on clothing sales model set off a whirlwind of innovation. In the development of innovation, development in innovation, it is adhering to this concept, making rich with virtue of their own strength award-winning, making rich gentry in the use of science and technology, innovation and revitalization of the productive forces on the road from brilliant to more brilliant. Since the second half of 2009 so far, in the general context of the international economic crisis, the Chinese garment industry is facing unprecedented challenges and pressures. Consumption is weak and the competition is fierce. The price war is coming one after another. Fushen timely measures the pulse of the market, adjusts marketing strategy, researches and develops and introduces new Technology, new materials and new technologies. In response to the market trend, the Company launched new products in a timely manner, welcomed the price war with the value war, sought improvement in the crisis and maintained a high market share in the situation where the overall industry level declined. Sales in 2009 Still maintain the growth momentum. In the words of Chen Chengcai, chairman of the group, "Such a result is hard won!" The future of Fushen is still long. Fushen people are well prepared to meet the greater challenge and vow to brighten the "well-known trademark" and will make new contributions constantly in the great cause of developing and expanding the private economy !

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