"Fans can burn fluorescent agents" "Fleshy bread is made of cotton"... Recently, a new wave of friends has rumors, causing anxiety among many people.
From "fake eggs", "fast chicken", "hormone duck", "plasticizer noodles" to "plastic laver" and "cotton fluffy"... Relevant surveys show that food safety information ranks first in online rumors, accounting for up to 45%. %. Most of these rumors are seriously lacking common sense, but they do not prevent them from spreading around on the Internet and WeChat, causing people to panic about food safety.
The reason why "the rumors on the tip of the tongue" can form a viral spread stems from the creators who use the potential food safety risks to deliberately fabricate and steal the concept, while some consumers lack scientific judgment and rumor that "it is better to have it". There are no shortage of individuals who are rumored to make food rumors and food sales for the purpose of seeking illegal interests.
Rumors of a price
The laver industry chain is hit hard
On February 17 this year, Li Zhijiang, general manager of Fujian Jinjiang “Ayibo†Food Co., Ltd. received a video from his colleague. Some people in the video tore the seaweed, and then use the fire to burn, saying that the brand's seaweed is difficult to tear off, and there is a pungent smell after ignition, which is "plastic".
“In just one week, there are more than 20 different versions of 'Plastic Laver' videos spread on the Internet. There are only 5 videos related to the 'A Yibo' brand.†Jinjiang City Public Security Bureau Economic Investigation Brigade III Chen Xiaoshan, deputy squadron leader of the squadron, told reporters.
After the advent of the "Plastic Laver", "Ayibo" arranged three groups to answer the phone. Li Zhijiang himself received thousands of calls in two days, but still could not stop the rumors from being geometric on the Internet. diffusion. From February 17 to March 28, a number of supermarkets in Heilongjiang, Guangxi, Gansu and other places were removed from the "A Yibo" products, and 18 dealers returned the goods, with a return amount of 4.68 million yuan.
In a short period of time, the rumor shockwaves were quickly transmitted from consumers, supermarkets, dealers and processing plants to farmers, and the relevant industrial chain was hit. Li Qiangrong, a laver farmer in Nan'an City, Quanzhou, Fujian Province, said that the price of seaweed has not fluctuated in the past 10 years, and there is very little unsalable sales. However, after the rumors of “plastic laverâ€, the purchase price of raw materials has dropped from 80,000 yuan/ton to less than 50,000 yuan. /Ton. "Even if the price is low, my cooperative has 18 tons of seaweed not sold." Li Qiangrong said.
In order to safeguard the legitimate rights and interests of the masses and enterprises, the Cyber ​​Security Bureau of the Ministry of Public Security quickly deployed public security organs in Fujian and Tianjin to carry out investigations. The Jinjiang Municipal Public Security Bureau set up a task force to investigate the rumors of the rumors involved in Qiqihar City of Heilongjiang, Guigang of Guangxi, Fuzhou and Xiamen of Fujian, Dongying of Shandong, and Liaoyang of Liaoning. Up to now, public security organs in Fujian, Tianjin, Sichuan, Gansu, Qinghai and other places have captured 5 rumors of extortion videos, 5 rumors of "plastic laver", 8 rumors of information, and "modern laver" rumors. The trend of dissemination has been effectively curbed.
What is the "plastic laver" rumor? The reporter recently interviewed the criminal suspect Wang Mouxiang at the Jinjiang City Detention Center.
At first, Wang Mouxiang thought that he had eaten “fake laver made of plastic†when he was eating, and he contacted the production company to defend his rights. “In the process of communication, I started to be greedy and want compensation.†Wang Mouxiang said that in order to be able to pay high prices, he directed his staff to shoot “Plastic Laver†video and upload it to the network, threatening the production company, if If he does not give money, he will continue to forward it on the Internet. In the end, the company was forced to transfer 53,000 yuan to try to calm the incident.
Move "100,000+"
Creativity is easy to ridicule
“Laver is a very healthy food and has good toughness. However, some people in the Mainland do not understand the difference in physical and chemical properties between seaweed and plastic. The suspect is using this to make people who don’t know the truth. Followed by the forwarding." Wu Chengye, former deputy director of the Fujian Provincial Fisheries Research Institute, said.
In another case of rumors, Wang Mou (female, 61) and Hwang (female, 65) in Qingdao, Shandong Province, were administratively detained for making and distributing cakes sold in a pastry shop using the video of “cotton flossâ€. 5 days of punishment.
According to police reports, on the morning of May 22, Hwang bought fluffy cakes and other cakes at a pastry shop in Feixian Road, Shinan District, Qingdao City. He went to Wang’s house and the two thought about the “cotton fluffy†video that he had seen before. Put the purchased cake into the pot and add water to break it. In the process of washing the cake, the impurities are taken out, and the cotton-like fibers are left. The two recorded the video on the mobile phone, and then posted it to the WeChat circle of friends, claiming that the meat on the cake sold in the store was cotton, causing consumer disputes with the pastry shop and causing adverse effects in the society.
Tested by the Technical Center of the Entry-Exit Inspection and Quarantine Bureau of Shandong Province, the cotton gene was not detected in the fluffy cake.
The police in Shinan District of Qingdao quickly launched investigation and evidence collection. On May 27 and 28, Wang and Huang were arrested. The two confessed to the illegal facts. Their actions have constituted fictional facts and disrupted public order. The two people were placed in administrative detention for 5 days.
According to Zhang Hongye, deputy director of the Network Security Bureau of the Ministry of Public Security, some of the people who are currently spreading food safety rumors on the Internet are looking for eyeballs, earning heat, disregarding scientific common sense and actual situation, stealing concepts and distorting facts. Others are rumors of food production and sales companies and food sales for the purpose of seeking illegal interests, and intentionally discredited.
Yang Jianyang, the head of the Economic Investigation Brigade of the Public Security Bureau of Jinjiang City, said that some rumors are good at using eye-catching language and pictures to satisfy the audience's curiosity.
The reporter's investigation found that the rumors used exaggerated and distorted processing methods to obscure the facts and frequently used irritating language such as "toxic", "carcinogenic" and "lethal". Such rumors are difficult to distinguish because they are "mixed with the truth", and it is not easy to obtain evidence.
There are also some old-fashioned stir-fry, deliberately discredited. In the context of food and drug safety incidents, the rumors have changed the past and changed the date or blurred or deleted the date to mislead the public. However, these old rumors have been re-transmitted, and they still sway "100,000+" and "explore friends circle", causing anxiety among many people.
Some rumors have dubbed and matched the film and television clips, made a ridiculous picture video, and seized the characteristics of young people's hunger and psychology to form a fissile spread. The dangers of such rumors are relatively hidden, seemingly innocuous, but in the process of refining the "smiles", the facts are adapted, the jokes are used to ridicule the mainstream concepts, and negative negative cognitive inertia is formed. The follow-up effect is difficult to eliminate for a long time, and once Similar incidents will become a hot spot again.
“The network rumors are low in manufacturing. After being forwarded via WeChat group, circle of friends, public number, online forum, Weibo, etc., the rumors spread quickly and have a wide range of influences.†Chen Xiaoshan said that it is difficult to trace evidence and trace the source, and the food safety network is detected. Rumors are not an easy task.
Rumors hit the industry
Alternative product producer
Low-cost rumors and high cost rumors are the characteristics of rumors. Experts pointed out that online rumors are only a few words, a picture, a video, but once spread, it presents a "viral" and "fission" trend, which on the one hand brings huge losses to the industry, on the other hand, it is normal for ordinary people. Life has a big negative impact and even brings panic to society. For example, the spread of rumors such as “noodles can not be eaten†will inevitably affect the noodle production enterprises, while the “plastic laver†rumors hurt the vitality of the entire industrial chain and bring benefits to the producers of related alternative products.
Experts said that to punish food safety network rumors, maintain social public order and a good public opinion environment, the whole society needs to work together.
The Ministry of Public Security's Network Security Bureau said that it will continue to increase efforts to crack down on food safety rumors. According to the criminal law, the fabrication and dissemination of false food safety rumors have serious consequences, which may be suspected of damaging commercial credibility, commodity reputation crimes, and crimes of seeking trouble, and the public security organs will severely crack down on them; If a crime is committed, the public security organ will impose a public security penalty in accordance with the Law on Public Security Administration Punishment.
"Related Internet companies must actively fulfill their corporate social responsibilities. For new and refurbished rumors, they must take effective measures to block and clean up and delete false and false information." Zhang Hongye said that the masses should also pay attention to rationality. Civilized Internet, pay attention to identify all kinds of false information on the Internet, consciously resist rumors, do not make rumors, do not believe in rumors, do not pass on, and find rumors to report in a timely manner.
Yan Jiangwei, director of the Information and Propaganda Department of the State Food and Drug Administration, stressed that the Food and Drug Administration will promote the establishment of a long-term mechanism for social pluralism to co-ordinate rumors, so that government departments, professional institutions, relevant enterprises, news media and the public can work together. The "five in one" shattered the rumors and jointly weaved the immunization network against the rumors.
"Information disclosure is a weapon to curb the spread of rumors. The information on food and drug safety sampling has been completed 'weekly weekly inspection, weekly week public'." Yan Jiangwei said that in the future, it will continue to increase the intensity of such information disclosure and increase the intensity of key information display. , strengthen the information query service function.
Zhu Yi, an associate professor at the College of Food Science and Nutritional Engineering of China Agricultural University, suggested that in response to the dissemination characteristics of the food safety network rumors, the network platform should be required to conduct rumors of rumors that there is already tangible evidence to prove that it is a rumor. At the same time, in view of the fact that some elderly people have few sources of information and cannot effectively identify rumors, the society needs to work together to help them get out of the relatively closed circle of friends and curb the spread of rumors in specific groups such as the elderly.
In the face of the ministry, "Ning is credible, not credible" is the psychology of many people; a good faith reposting often inadvertently becomes the driving force of rumor communication. Experts called on the public to be alert to false news in the circle of friends, pay attention to the information release of authoritative organizations, and avoid damage to their own interests. Su Shi, deputy director of the Institute of Health Communication at Tsinghua University, pointed out that when facing the food information, the public should think more, listen more, read more, ask more questions, and learn to use the officially published information inquiry channels to seek evidence to avoid being hurt by rumors.
Su Shi pointed out that in dealing with rumors, enterprises, as direct victims of food rumors, should actively carry out popular science and try to minimize the impact of rumors. At the same time, we must pick up legal weapons to safeguard our rights, and resolutely safeguard our legitimate rights and interests, so that the rumors pay the price.
"The greater the rumor, the faster the purification of rumors and public opinion fields. Increasing the deterrence of rumors, using enough speed and precision to ridicule, requires the participation of all sectors of society," said Zhong Kai, a food safety doctor.
(Reporters Ding Xiaoxi, Chen Cong, Yan Xiaoan, Zhang Xudong Comprehensive Report)
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