Although the "winter" of the global economy has not yet been exhausted in 2009, we are pleased to see that the "8" year of China's economic year has successfully achieved a strategic victory. In 2010, the Chinese economy will certainly be a brand new "spring"! In this new season, Zhenjun costumes, "Women's Club" brand launched in Guangzhou headquarters solemnly launched the "2010 Rose with flowers, features win" as the theme of the brand strategy released in 2010, with a new attitude bloom in the women's clothing industry! Up to now, the number of Chinese women's brands is still growing rapidly, but the number of small, regional, strong stability is still difficult to change the status quo, because enterprises in the fierce brand competition failed to play differentiated "features" Brand, visibility is not high, not consumers recognized, for this reason, Zhenjun appraisal situation, a high degree of strategic importance to grasp the trend of the industry, combined with their own reality, out of a "special victory" brand! First, the original design, relying on "special products" to seize the high ground in the market China's women's enterprises light innovation, imitation, and even some enterprises also set up a special product imitation agencies to the market and all kinds of exhibitions to collect new product information. As soon as a new product is revealed, it is emulated. "Li Kui" suffer, "Li Gui" profit-taking events have occurred. This is why the product market, although "indiscriminate fascination for charming eyes," but could not stand the detailed reason. According to the brand positioning, Zhenjun apparel has determined the product positioning of "pastoral, Japan and South Korea, bohemian fashion women's style" to meet the market demand of our country and skilfully avoids such problems as "less wear and casual wear" Intense brand competition, to fill the vacancies in the market demand. At the same time, under the premise of scientific and reasonable product planning, Zhenjun apparel constantly improve the product line structure, structure, fabric and color structure, launched a year more than a thousand New Products, the formation of the "women's club" brand a complete set Best-selling monopoly goods. The price of 20-30% lower than the price of similar competitive brands, so that "women's club" brand truly cheap. Second, to strengthen management, rely on special services to attract the terminal consumer group With the improvement of living standards, consumers pay more attention to the purchase of products is not the price, but more concerned about the value of products and services, no matter how much their own money, the total hope Value for money, sell assured, with comfortable. To this end, Zhenjun apparel in accordance with the "adapt to market changes, creating market opportunities, a solid market share and enhance market reputation!" Business philosophy, and strive to do a good job in the product pre-sale, sale, after-sales service to meet consumer demand, Get the favor of consumers, in the minds of consumers establish a good brand image. At the same time, Zhenjun costumes are also pre-sale product quality, on-time delivery and sales support preparation, especially shopping guide skills training. Strictly sell the store image visual, product display, shopping guide and other systematic services. And pay attention to VIP VIP after-sale management and timely tracking. Third, the brand upgrade, rely on the characteristics of culture Cultivate loyalty Consumers brand like people, have their own personality and characteristics, which runs through the brand of the entire process of production and management, while affecting employee behavior at the same time, through the product sales service process affects consumer. Now that the consumer psychology is maturing, consumers are more willing to accept the rich and humane products that give spirituality, and they want to be psychologically satisfied. To this end, Zhen Jun apparel to actively cultivate consumer loyalty, guide them to become the brand's obligations advocate, and to the surrounding friends and family pushing the "women's club" brand. It is noteworthy that the cultivation of consumer loyalty, so that more than two years did not take the initiative to invest Zhenjun clothing, accumulated more than 200 "women's club" brand stores. Today, however, Zhenjun dress began to take the initiative, and continue to upgrade the brand to expand market share and enhance brand awareness. 2009 Zhenjun costume around the brand culture, brand positioning, brand packaging, into the cabinet manuals, terminal props to improve a series of basic preparations for work, and make great efforts to team building and nurturing. Zhenjun apparel firm belief: characteristics, is unconventional, innovation, but not sensational, earn shouting. Adhere to the market-oriented, customer needs as the goal of the characteristics of the real competition in the market to win. It requires consistent business, unremitting efforts, companies need to provide consumers with meticulous service, but also need to adhere to the business aspirations of good faith management.
Fashion Jewelry/ Bracelet/Necklace
Crystal Fancy Stone Co., Ltd. , http://www.szglassbead.com