Bally Accelerates to Capture China Market

Recently, the concept store of the world-famous brand Bally at CITIC Plaza was newly opened. Bally Global President MarcoFranchini told the "Daily Economic News" that this year was Bally's first turnaround in the global market. The outstanding performance of the Chinese market has contributed greatly to this. However, the trend of the world's major luxury brands flocking to China has also caused Bally to feel pressure to accelerate the pace of opening stores in China.

Marco Franchini stated that Bally was one of the first European luxury brands to enter the Chinese market. In 1993, he opened his first store in China.

"Bally is a very competitive luxury brand in the Chinese market. We have maintained a profitable status almost from the Chinese market." MarcoFranchini used the word "strong" to describe Bally's speed in the Chinese market. It has achieved double-digit growth in the Chinese market for three consecutive years. As of today, Bally has 30 stores in China, and this year it will open three more stores in Shanghai, Shenyang and Xi’an. The next Shanghai store will open in Pudong.

Opportunities and challenges are on the same page. At present, almost all luxury brands have seen great potential in the Chinese market and have increased investment in the Chinese market. This is also seen as a new challenge for the development of China in MarcoFranchini.

“Now almost all brands are entering this market, and we must lead our opponents to respond.” MarcoFranchini said that Bally’s investment in the Chinese market will mainly focus on network construction and brand building, that is, the number of stores and store image. On the development.

Bally will renovate the existing stores and will speed up the opening of stores in China.

In terms of product sales structure, MarcoFranchini believes that “Bally's sales of women's clothing in China should exceed men's clothing.” At present, sales of men's clothing in the Chinese market account for more than 60%, surpassing women's wear, while in Western mature markets, women’s clothing occupies a monopoly sales position. . "I hope to achieve faster growth in women's development."