International famous brand ZARA - fast response to fashion

As we all know, the well-known Spanish clothing brand ZARA is known for its rapid reaction in the fashion industry. Its successful and innovative model has not only become a benchmark in the industry, but also has become a famous teaching case in European and American business schools.

ZARA was founded in 1985. In 2004, it had a global operating income of 4.6 billion euros and a profit of 440 million euros. The interest rate was 9.7%, which is even better than the 6.4% of GAP, the largest apparel chain brand in the United States.

ZARA is a company from Galicia, the port city of La Coruña, in the northwestern part of Spain. The company's unique supply chain management has made it a global standard in the apparel industry in terms of responsiveness and flexibility.

In 2003, ZARA was the only fashion company in the world that could distribute good clothing to 736 stores in 40 countries in 15 days. The main reason why it can do this is that the company adopts a system that is different from conventional management, design ideas, and has a unique production design, order management, production, distribution and sales.

ZARA has more than 736 direct sales stores in more than 40 countries around the world and is expanding to the world at a new store every week. ZARA offers 12,000 different products for customers to choose from. It takes only 10 days from design concept to product shelves... What are the secrets of the key factors behind the success? How do you manage to create the ZARA dominance? How should the industry respond to the ever-changing market changes?

First of all, ZARA's flexible and efficient organizational structure is the basis for the rapid replenishment process.

Inditex is a multi-brand, vertically integrated global fashion retailer. Each of these six brands operates independently, with separate retail stores, procurement channels, warehousing and distribution systems, subcontracting and organizational structures. Although these brands only share some common things in law, finance, etc., they all pursue the tenet of “providing fashion at an affordable price,” all emphasizing excellent quality and adopting similar aspects in procurement, production, and distribution. The management model places emphasis on the important role of retail stores in the entire production and sales process in order to respond to market demands with the fastest speed.

Second, we analyze the ZARA's rapid replenishment process.

One. Rapid replenishment is the core competitiveness of ZARA

Formed a product today from the design to the choice of materials, dyeing and finishing, cutting, stitching, ironing, delivery and even the finished product lasts only 3 weeks of rapid supply system.