The Bund No. 18 quietly cultivate its own brand "YOUNIK"

"Daily Economic News" was informed yesterday that the Bund No. 18 brewing for nearly 3 years of its own brand "YOUNIK", has recently officially opened on the 2nd floor to welcome guests.

Li Yongnian, director of market operations of the Shanghai Haoyi Real Estate Management Company, which operates Bund 18, confirmed the news to the “Daily Economic News”. Li Yongnian said that as early as the planning and reconstruction phase of No. 18 on the Bund, Yiyi Real Estate had the intention to build its own brand in the future, and left a shop on the 2nd floor of the Bund No. 18 for personal use.

It is understood that "YOUNIK" stores clothing, accessories, bags, household items, and even small sculptures. Compared with the foreign top brands that lease the Bund No. 18, these items are not expensive, and they are all from local young designers. According to Li Yongnian, "YOUNIK" operates in a cooperative manner with designers. “The designers who have reached an agreement with us and have designed their own products for sale in the store include Lu Kun, Ji Cheng, and Jiang Qionger.” Li Yongnian said.

However, “YOUNIK” has absolutely no fixed brand style, because “YOUNIK” and these designers maintain a loose relationship of cooperation, designers will from time to time for the brand to provide their own design and production of products, only a few, for sale When finished. "So the listing of the product is 'YOUNIK by a certain'," said Li Yongnian. It is understood that the designer will not be subject to this brand, can open a shop with its own brand, or choose to withdraw from "YOUNIK".

In the business model, there is no similar precedent in the Mainland. Although IT and IT in Hong Kong have used similar methods, each brand has its own independent store and is also producing and selling in batches.

Li Yongnian said that it is a bold attempt to establish “YOUNIK” as a real estate business owner operating No.18 Bund. Although the shop rent is not required to be paid, decoration costs and all operating expenses are borne by the Bund 18. However, a certain percentage of profits can be obtained after selling the product. She said, "We have no long-term plans for the time being, but if we do well, we will also consider expanding outwards."

Li Yongnian also does not deny that there may be operational risks because the products made by the designers are not stable and it is very possible that there will be a period of time when the products are out of stock. This is the one that “YOUNIK” will encounter. problem. More crucially, as a place where top fashion brands gather, will the entry of an immature self-owned brand affect the overall image of the Bund 18? Li Yongnian said that the top brands that have not settled in have expressed dissatisfaction.