Top outdoor brand Timberland landed in China

Beijing, March 9th, 2006 - The March of Beijing, the capital of Beijing. At the foot of the Great Wall, Timberland, the world's leading outdoor leisure brand from the United States, brought with him more than 30 years of meticulous craftsmanship and unique brand essence, accompanied by 2006. The spring release of new products was officially announced in China. Michael Harrison, Senior Vice President of Timberland, Andre Patrick Cohen, Vice President and Managing Director of Timberland Asia Pacific, Mr. Guan Jingwen, General Manager of Timberland Greater China, Mr. Zhou Runfa, an international superstar, and over 80 fashion and financial media from across the country attended the grand Launch ceremony and tree planting activities.

"From outdoor, feel real"

The site of the ceremony was decorated with sand, stone roads, green embryos and rough logs, making guests feel as if they were in the spring, full of nature, outdoor, immediately infected with Timberland unique brand style. The spectacular product show showcases Timberland's hall products - boots and new casual wear and outdoor apparel in spring 2006 - to give visitors a taste of the unique appeal of Timberland products. At the launching ceremony, Timberland specially arranged a jeep ride, tree planting activities and specially invited two shoe-making craftsmen from the United States to personally perform hand-sewn leather shoes so that guests could not only experience Timberland's unique experience through visual experience but also experience. Some of the brand concepts of “True Self, craftsmanship, nature and caring for the community” and feel the momentum of Timberland’s “first step to success”.

Michael Harrison, Timberland’s senior vice president of global affairs, is very pleased that he will be able to come to China to witness another important moment in the development of Timberland. He said at the press conference: “In the past 30 years, Timberland has cherished the basic humanitarian concept of serving the community and will seize this, leading Timberland to become a more outstanding corporate citizen. Timberland’s first step in China is to actively participate in the Inner Mongolia Autonomous Region. We are confident that everyone can wear boots and take steps to serve the community."

Andre Patrick Cohen, vice president and managing director of Timberland Asia Pacific, expressed optimism and confidence in Timberland's development in China. He said with excitement: "At the beginning of this year, Timberland has opened brand stores in Shenzhen, Beijing and Harbin, and will soon set up specialty stores in major cities such as Shanghai."

"Superb craftsmanship, perfection"

Timberland's corporate history can be from 1918. Its founder, Nathan Swartz, acquired the Abington shoe-making company in 1955 and grew into the most successful footwear company in the United States in the next 10 years. In 1965, the Swartz family introduced injection molding manufacturing technology for the footwear industry. This revolutionary technology eliminates the need for sutures and completely bonds the sole to the leather to create a truly waterproof leather boot. In 1973, the Swartz family founded the "Timberland" brand and successfully produced the first pair of waterproof work shoes under the name "Timberland".

Timberland's original yellow leather boot was originally manufactured by a human hand and there were special people in the factory responsible for the shoemaking process such as cutting, sewing, stamping, and applying waterproof solvents. Today, Timberland's leather boots have been machine-assisted but still retain many of the characteristics of original leather boots, including the use of injection molding technology and the use of high-quality leather, and still demonstrate excellent process quality - waterproof, tough and durable. In order to enable customers to wear more comfortable and comfortable shoes, Timberland keeps improving and has developed various advanced shoemaking technologies, including Active Comfort Technologyä (ACTä) system and BSFPTM (Brake, Supporting, Shrinking, Pushing) activities. Performance system and so on. These systems not only provide ideal protection for the feet but also enhance the ability of the feet to move.

Timberland is popular with footwear products, and its apparel and accessories products are also sought after by consumers for their comfort and durability. Timberland Comfort's apparel is made from high-quality organic cotton grown from natural fertilizers. The product is therefore fit, comfortable and healthy and safe. Its outdoor product line is designed for outdoor activities and uses the most advanced materials. And technology manufacturing, in order to provide customers with a variety of innovative and versatile clothing supplies.

Today, Timberland's name has been on the market for nearly 30 years. Today, every Timberland footwear, apparel or outdoor equipment product is still carefully manufactured with meticulous craftsmanship, meticulous product details, and durable, functional; plus thoughtful, innovative design, Timberland products let people enjoy Personal style, and therefore won the unanimous praise of users around the world: American pop singer Mariah Carey and Whitney Houston love the Timberland brand; international superstar Chow Yun-fat is the brand's fans, he took the first film "Alang story "The beginning of the relationship with Timberland origins; Hong Kong famous star Ren Dahua, popular singer Li Keqin, and movie stars like Louis Koo have been following the brand; in Asia, Timberland was named last year's "Japan's best men's casual brand."

"Humanity, service to the community"

Timberland is committed to providing customers with what they need and helping them contribute to the world, and is convinced that everyone can wear boots and take steps to serve the community and accomplish meaningful work. This belief inspired Timberland's continuous development and its unremitting efforts to serve the community. Currently, Timberland has a number of plans to encourage consumers, employees, business partners, and community work partners to give back to society and participate in volunteer work. The company's Path of Service(R) program provides employees with 40 hours of paid leave per year for employees to participate in community service work. To date Timberland has allocated more than 250,000 hours to serve the community and improve the environment for hundreds of communities around the world.

In China, since 2001, Timberland has actively started tree planting in the Horqin Desert in the Inner Mongolia Autonomous Region. Since the implementation of this greening program, more than 357,000 seedlings have been planted, including poplars, willows, plums and pines. Timberland plans to plant a million tree seedlings before 2008 to make the Horqin Desert return to the green grasslands as soon as possible. In line with the continuous development of tree planting in Horqin Desert, Timberland stores across Asia will sell original Earth Day T-shirts, and some of the proceeds will be donated to the Horqin Desert Green Project. These T-shirts are made of pure cotton, which is organically grown from natural fertilizers. No chemical fertilizers are used.

Timberland’s commitment to society is more than just voluntary work. He also pays great attention to environmental protection and practices. Timberland is committed to avoid damaging the environment whether it is producing its own products or working with Others. For example, Timberland's comfort series is based on environmental protection. It uses a large amount of organic cotton, recycled rubber, and natural dyes to produce leather, which is produced through energy-saving processes. Timberland hopes to infect the other manufacturers to respond to environmental protection work by pursuing environmental production methods.

"The pace of success"

Timberland's unique brand concept - "True, craftsmanship, nature and caring for the community", makes it unique in the industry, while attracting a large number of followers around the world. For more than 30 years, Timberland has left a successful footprint in more than 90 countries around the world. Today, at the foot of the Great Wall, this world's top outdoor casual brand originating from the United States has taken the first step to success in China.

Timberland Introduction

Timberland (NYSE: TBL) focuses on the design, manufacture and promotion of quality footwear, apparel and accessories for the enjoyment of outdoor activists, and its industry status has reached the top of the world. Timberland products are not only superbly hand-crafted, but their humanized designs can also take care of different customer needs and provide them with protection from nature's various challenges. Timberland products, in addition to sales in famous department stores and specialized stores, distribution points also include its own stores in North America, Europe, Asia, South Africa, Latin America and the Middle East. Through its unique "Path of Service" program, the Group allowed its "doing well and doing good" concepts to be fully utilized in the United States and even in the global market. All Timberland employees, customers and service partners can also use their strengths to work together to improve the social environment in which everyone lives.