Luxury Boutique: KORLOFF Diamonds

Since its establishment in 1927, Korloff has created a magic alliance with a generation of diamond cutting craftsmen!

“We work tirelessly to improve quality. For the beauty of diamonds, our diamond cutting craftsmen strive to be perfect. These cutting craftsmen have also developed new technologies through research. The newly discovered calculation methods improve the light's wear on the diamond core. The perfection was achieved, and the Korloff 65 faceted cutting process was born!"

From St. Petersburg to Paris, the legend of Korloff is always intertwined with the history of Korloff Noir, the world’s largest black diamond. This extremely rare 88-carat diamond has been passed down from generation to generation by the Korloff Sapojnikoff family of Russian nobles. This "stone" undoubtedly experienced war and revolution in the great suffering Russia in the early 20th century. Even today, this "Korloff Noir" continues to be a fascinating story...

This legend implies that it can bring happiness, good luck, and wealth to all those who have contact with it. Inspired by this awe-inspiring "stone" and its mysterious past, Daniel Paillasseur established a company named after this black diamond in 1978. Today, "Korloff Noir" has become a part of his heritage and is still the absolute soul of the company, symbolizing the incredible magic of body protection.

Korloff has already demonstrated an unparalleled style in the design of his jewelry through the use of fabrics and colors. This also applies to the craft of watchmaking. The company uses the purest Swiss traditional principles. From its natural extension to its luxury line, Korloff produces perfumes, glasses, and writing utensils, marked with the distinctive character of the letter K in a back-to-back style and as a symbol of the brand. The clothing line gives life to the “Korloff lady”... A rare unique woman who does not know the edges of nature and secularity brings color, code, and cloth from the capital of the world. Rare treasures are lavish goods, and it will accompany you during those special moments in your life, making you unique.

Currently in nearly 42 countries around the world, Korloff stores and counters are located in Europe, Asia, the Americas and the Middle East. Korloff is beyond the creators of the image and the environment, with over 450 Korloff sales points and 34 stores all over the world with unique storefront styles: strong vertical lines The embodiment of the abstract brand logo has ensured the international reputation of Korloff. Once you pass through the magnificent noble black doors, you don't need to be wary of the magic of Korloff: warm, luxurious interior space, top decorating materials: black woodwork, smoke-grey glass... The effect has been surpassed by the Korloff silver back-to-back style letter K logo. An absolutely unique design showcases the brand-approved Korloff jewellery, making the Korloff brand recognized everywhere.