Shiseido's new brand "Yau Lai" debuts in Fuzhou

Shiseido "You Lai" series

A few days ago, Shiseido's new brand, the urara Yolay, developed exclusively for Chinese women, is officially listed on the Fuzhou market. This is another brand newly launched by Shiseido Group outside of Japan. It is also a brand new cosmetics business model launched by Shiseido Group in the Chinese market.

For the situation of Chinese women's skin, Shiseido used MFC, a groundbreaking ingredient in the “Yuelai” series, to improve skin’s “self-metabolism”. The ingredients contained in it can effectively improve the skin's self-metabolism and make the skin moist and bright day after day. At the same time, the products of Lai Lai have undergone very careful division, such as emulsion products, they are meticulously divided into four types of refreshing, soft, moisturizing and rich, corresponding to different regions, different seasonal changes and different skin conditions to achieve more precise Skin care effects.

It is reported that Yoo Lai series skin care products are not sold through department stores, but are sold at authorized Shiseido cosmetics specialty stores such as “girlfriends”.