Pierre Cardin's Spring/Summer 2007 High Fashion Falling Altar

With 60 years of legendary experience and 30 years of China's glory, Pierre Cardin created a business empire with pioneering business philosophy. On October 14, 2006, undoubtedly a commemorative day, under the leadership of Mr. Pierre Cardin and the new Chinese chief representative Fang Fang and deputy head teacher Zhang Qiang, Pierre Cardin returned like a king. The 2007 Peel Cardin Spring/Summer Menswear/Women'swear release held in Beijing's new landmark of the World Trade Fair allowed us to once again experience the ultimate luxury of high fashion.

High fashion goes down the altar

From 60 years ago, when Mr. Pierre Cardin walked into the fashion industry, he designed the world to remember his name with his unique personality design. His greatest contribution was to make beautiful and expensive high fashion go down. The T station that ordinary people can not reach, combines the mass production of garments with the artistry of fashion. It is under his leadership that almost all high-end brands have begun to move toward the "high fashion civilianization."

Pierre Cardin brings us not only perfect and refined, impeccable fashion, but also a precedent in marketing. The concept of “authorized agent” enabled Pierre Cardin to rapidly open up the international market. At the mall, the “opportunity” often means “opportunity” and “Pier Cardin” quickly became one of the most widely sold trademarks in the world. More than 900 agents are producing "Pier Cardin" brand products. There are "Cardin Plants" in more than 150 countries and a large business empire has been established.

Different from Other brands, Pierre Cardin represents not only the concept of fashion, but also extends to various fields. From the Pierre Cardin Cultural Center to the Maxim Restaurant, from everyday products to furniture lighting, everywhere. The branding of "Pier Cardin", 800 kinds of patented products, is always refreshing.

Recruiting people into China

Thirty years ago, Pierre Cardin was attracted to a Chinese tapestry at an expo. From then on, the fashion master had made a close relationship with China. In China, it created many first time: for the first time, it held a fashion show in China to let people see the original high fashion; brought the Chinese model to Paris for the first time, and helped the westerners understand China. The platform for communication; for the first time, the authentic French high-end restaurant was opened to Beijing where the per capita monthly income was only several tens RMB. It can be said that "Pier Cardin" is not only the first international brand to enter China, but also the first time to introduce the "fashion concept" into China. It has epoch-making significance in the history of Chinese fashion.

In the ups and downs, Pierre Cardin has gone hand in hand with China for 30 years and has become one of the most well-known brands in the market. Although the agents are different, the fashion of “Pierre Cardin” has always adhered to its own style, always walking in front of the times, and is the fashion of the future. "Pier Cardin" advocating simple, smooth lines and tough design is full of men's masculine beauty. Over the years, in China, the "Pier Cardin" brand has not only represented the trend of men's clothing, but also has been a symbol of status.

Thick and powerful

This year marks the 30th anniversary of the arrival of Pierre Cardin in China and marks the 60th anniversary of Mr. Cardin's entry into the fashion industry. In this important year, Pierre Cardin has specially planned a series of major measures. Ms. Fang Fang, the general manager of Pierre Cardin (Beijing) Fashion Design Co., Ltd., took over as the chief representative in China and became the new head. Her experience in working in France will also bring more changes in marketing concepts to the brand. With the rapid changes in the concept of people's dress, the requirements for the United States are also higher, and inspiring new inspiration is the key to Pierre Cardin's re-creation in China. To this end, Mr. Cardin deliberately chose to hold the Spring/Summer 2007 release on the World Trade Day. The 100-meter T stage was magnificent. The new men's and women's fashion previewed the trend of the next year. The authentic Cardin style once again caused a sensation. . 30 years ago, Mr. Cardin excavated China's first batch of fashion models. Today, in this symbolic show, he once again played the role of Bó Lè. They all started new people and used the best eyes of their fashion masters for China. The modelling industry has trained another talented rookie.

In the face of the mixed market, Pierre Cardin launched a heavy blow this year, fully integrated brand marketing, fully melted Cardan's style into all agents' own products, and established a modern, young brand image. Although Pierre Cardin's women's clothing has just started in China in recent years, the momentum has been developing very well. This year, he will continue to expand the market with his own brand advantage and allow Chinese people to accept Cardin's women's designs as men's wear. There are other products of the Catan Empire, and we have all found partners in China. We look forward to the next surprise it brings to China. 30 years ago, Pierre Cardin asked China to see high fashion for the first time, and 30 years later, it will once again shake the pulse of Chinese fashion with more personalized designs and superior quality.