Hengyuanxiang adheres to weaving the Olympic dream etiquette equipment design contest

On December 22, 2005, Hengyuanxiang (Group) Co., Ltd. signed an agreement with the Beijing Organizing Committee for the Olympic Games in Beijing, becoming the first textile category in the history of the Olympic Games and the only sponsor in Shanghai; a full year since December 22, 2006. Heng Yuanxiang once again displayed a generous hand, and the Chinese Olympic Committee and the Beijing Olympic Organizing Committee jointly launched the 2008 Olympic Games Chinese Delegation Delegation Etiquette Equipment Design Competition.

Don't underestimate the profound significance of this idea. With a brief analysis, it is not difficult to see that this movement of the Hengyuanxiang people is not only unusual, but also unique -

Ingenuity

From the Los Angeles to Athens Olympic Games, the opening ceremony of the Chinese sports delegation is a temporary suit. It is difficult to demonstrate the unique national characteristics and style of the Chinese sportsmen. And countries like Japan and India have their own traditional "national costumes." Therefore, this competition aims to design the Chinese national elements, the characteristics of the times, and to represent the Chinese people's health and suitability for formal wear. Field costumes were unveiled at the opening ceremony of the 08 Beijing Olympic Games (Beijing Olympic Games News, Beijing Olympic Games), and their influence was naturally extraordinary.

In the mind of Liu Ruiqi, chairman of Hengyuanxiang, there is a deeper strategic vision to participate in this event. In his view, there are two biggest highlights of the opening ceremony of the Beijing Olympics. One is the sacred flame, and the other is the host, the Chinese delegation. Not only will China be the focus of attention at that time, it is estimated that 3.5 billion people around the world will also watch this grand occasion through TV satellites. If this suit of the Chinese sportsman can attract the attention of the Chinese people on this unparalleled stage and get approval, then the concept of "national wear" of the Chinese people is also introduced, and its significance is obviously self-evident.

Today, Hengyuanxiang’s support for sports is already well-known in the circle, but what is most admirable is their persistent spirit, a kind of ambition –

perseverance

Ever since the beginning of the 1993 China Football Professional League, Heng Yuan Xiang has been a faithful sponsor. Hengyuanxiang's billboards were suspended for more than ten years in the A stadium. During this period, Chinese football fell off and many merchants fled from the “Fortress Besieged”. From A to the Super League, from the national team to the teenagers, Hengyuanxiang, who has never been changed, has invested great support and help. He is looking forward to Chinese football.

In 2005, Hengyuanxiang Group hired 4 top master craftsmen, spent nearly 3 months, and consumed 5448 grams (12 pounds) of pure gold to make a Super League Champion mobile trophy, the Vulcan Cup.

An important part of Hengyuanxiang's entrepreneurial spirit is that things identified do not easily give up. They believe that as long as they persevere, they will eventually gain. At the time of the Chinese football scene, they generously donated money; now that Chinese football has fallen into a trough, they are more often sent to the rescue. It is no wonder that several of the Chinese Football Association’s family members Wang Junsheng, Yan Shiyi and Xie Yalong have all called Liu Ruiqi a “true friend” of Chinese football.

In recent years, Heng Yuanxiang's business has been flourishing. From a veteran shop in Shanghai to a large conglomerate with more than 100 factories, 7,000 retailers and 50,000 employees, this year it won the National Quality Award, the highest prize in the national quality field. The corporate brand has also been greatly improved. Among the 100 most valuable old brands in China, Hengyuanxiang ranked second with a value of 2.552 billion yuan.

In the connection of sports, Hengyuanxiang people are not satisfied with the original slapstick. They are determined to continue to show greatness. They want to score the Olympic Games that attract worldwide attention.

All this, stems from the relentless pursuit of Hengyuanxiang people, comes from the birth of Hengyuanxiang people -

Ambition

In 1993, after China's first Olympics defeat, Liu Ruiqi expressed his deep-seated aspirations for many years: I have a dream. Heng Yuanxiang has a dream that the word “Heng Yuan Xiang” will be left in the history of the Olympics one day. Now Liu Ruiqi and his Hengyuan Xiang have done it!

As Liu Ruiqi led his team to step forward to the Beijing Olympics, his eyes had once again aimed at a new starting point - the 2012 London Olympics. Under his well-planned planning, another bold and creative project has been completed and in full swing...

In the eyes of Hengyuanxiang, participating in the Olympic Games is by no means for making money, but first learning from it and understanding its entire operating system and processes, so as to enhance its own management level and international development space. To evaluate the success and failure of Heng Yuanxiang's participation in the Olympics, it is not in the 16-day period of the Olympic Games, but it should be reflected in the long years after the Olympics.

Heng Yuan Xiang selflessly supports sports. The spirit of sports is also constantly inspiring Heng Yuan Xiang. Hengyuan Xiangren who dreams of the Olympic Games is continuing to dream one after another with wool....