Zhuji, Zhejiang: Market Update Socks Requires Upgrade

In the latest socks industry layout in Zhuji, the Datang Socks Market moved westward to a position. But this is not a simple horizontal displacement, but a qualitative leap. This total investment of 180 million yuan, covers an area of ​​56 acres, has more than 1200 stores in new markets, recently began trial operations.

“It's like moving from the previous 'vegetable market' to the 'star hotel', let us feel very comfortable every day!” In the new market, central air-conditioning, high-grade anti-slip floor tiles, fashion-forward display windows, new decoration, let Shi Xiaoying, an operator, is excited.

Not only is the hosiery market, but also a large number of hosiery companies are all upgrading. This year, Datang Town has invested more than RMB 3 billion in technological transformation projects in succession, involving socks production, raw material processing, production setting, testing and sales. The "2.0" upgrade version of Zhuji Socks is being accelerated.

The Zhuji socks domain is centered on Datang Town, with surrounding 12 towns and more than 120 villages, all of which are within its coverage. There are at least 200,000 people engaged in socks. From January to August this year, 12.5 billion pairs of socks were produced, and the value of socks was 37 billion yuan. This year, Datang Hosiery was listed as the pilot of the second batch of modern industrial cluster transformation and upgrading demonstration zones in Zhejiang Province.

To upgrade the socks industry, you need to start with raw materials. Many socks companies in Zhuji try to control the right to speak from the source. Haishu Group invested 2.3 billion yuan, with an annual output of 400,000 tons of melt direct spinning production line, the first phase of the equipment has been implemented purchase orders, "We can provide 1200 tons of high-quality polyester, can reduce the company 3% to 5% About the production cost.” Haiqing Group deputy general manager Shou Qing told the author. According to the introduction of Yuan Zhigang, the party committee member of Datang Township, this year, the town has built or expanded more than 27 million yuan worth of raw materials for technological transformation projects with investment of over 10,000 yuan, and plans to invest over 6.3 billion yuan.

Datang Town's socks machine, most of the original can only be woven cotton socks, the face of profit more than cotton socks several times or even ten times the stockings, had no choice but to “look at the wire”. This year, Tanjiya Group invested 320 million yuan, introduced more than 200 world-class Ronald socks machines, and newly produced 30 million high-end pantyhose production lines annually. "The stockings have a profit of about 30%, while ordinary cotton socks only have 5%." said Li Shunxi, deputy general manager of Zhejiang Hosiery. In addition to the Denja Group, 10 socks companies such as Zhuji “Step Hosiery” and “Dongfang Yuan” also have new socks production lines. The total planned investment is nearly 1.5 billion yuan.

The territory of Zhuji Socks is becoming more and more green. Socks shaping, will produce a certain amount of exhaust pollution. Datang Town Government has gathered 23 stereotyped enterprises to establish a stereotyped community and used the Octagon Group to provide centralized heating. According to calculations, after the operation of the community, it can reduce emissions by 2 billion cubic meters per year, saving 120 million yuan in energy costs for enterprises.

In order to provide technical support for the upgrade of the hosiery territory, Datang Town has hired several domestic textile experts to form an advisory group to provide technical guidance and business training for the company. Academician Yao Mu, a textile materials expert, made numerous lectures in Zhuji and led 43 socks enterprises in Zhuji to the United States to participate in the exhibition. This set off a “brainstorm” in the hosiery company bosses and triggered an upsurge of investment in design and R&D by Zhuji’s hosiery enterprises. . The camel socks made by Gu Shengsheng from Risheng Textile Machinery Co., Ltd. are sold for 1,500 yuan each; Jinyu Group has set up design studios in Hong Kong and Shanghai, and employs a large number of top-level South Korean designers to achieve a change from buying designs to selling ideas. . Nowadays, socks, socks, socks, ecological function socks, anti-varicose socks, foot acupuncture point socks and so many kinds of socks, a large number of emerging, Zhuji Datang socks family is growing stronger, hosiery territory presents a thriving state.

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