Every woman has a different side, everyone is trying a different one. They are sometimes handsome, sometimes subtle, sometimes personal, and that is why they create meforever. With apparel self-personality, independence, handsome, artistic style and characteristics.
March 2012 is a memorable moment for Xu Haiyan, founder and chief designer of "Forever and Ever" meforever women's clothing brand and her brand. For the first time, they are blooming at the CHIC exhibition, the largest apparel and apparel fair in China, which allows more people to see and feel the charm and style of this woman. At the same time, share the brand's interpretation of "Pursuit of true life artist".
The essence of the art of apparel lies in the fact that no matter how the fashion and the fashion change, designers can not get rid of the pursuit of the beauty of art and human body. "Forever and Everlasting" meforever is the result of self-cognition and self-origin, as well as affirmation of self-unique pursuit and true self. No matter when and where are with the sincerity, I am me, can not be repeated, irreplaceable.
Eternity is an instant, seize the most beautiful moment of everything, and the moment of the high degree of refinement, solidified into the design work, showing the eternal beauty of the gesture.
"Forever eternal" Meforever is the most real self and the most beautiful moments, condensed in the brand, the brand art, giving the brand "MEFOREVER" unique soul. And this pursuit comes precisely from the true self-expression. "True and Ever eternal" meforever women's brand has always advocated such an art philosophy.
"Forever and Ever Eternal" meforever brand in this clothing and apparel exposition fashion design concept is based on "art" as the foundation, cleverly oriental aesthetics and Western art elements of fashion, leisure elements together, through the imaginative It is designed to promote the inherent brand culture of "Forever and Everlasting" meforever, to render its brand personality and interpret the qualities of women, independence, handsomeness and artistic pursuits.
And this design concept, derived from the designer's experience of travel in Europe and insights. A decade ago the French Fashion Week, she provided an opportunity to understand and learn from international design concepts and trends. Here she got to know a lot of international brand designers, from where she began to walk in many European countries. The internationalized design concept and rich western culture have had a strong impact on the Eastern art culture that she has accumulated in the heart for many years, prompting her to combine the top fashion elements in Europe with the rich classical aesthetics in the east. Based on her belief in the ideal of the brand, she leads a group of young designers full of passion and vitality, integrating her past perceptions of life and art into her works. She thinks: "Only with independent and free personality can we design a unique and charming work, and the tenacious and persistent character can truly reflect the eternal truth.
The "true eternal" meforever women's brand achievements, in her eyes, not just her personal. She is more willing to attribute it to her team and her partner. She felt she was just their hand, and behind every perfect piece of clothing was a living soul. She was often touched by the young people in the group, so she wanted to bring her business to the larger international arena, giving them a chance to move the world with their own designs. At the same time, she hopes to provide more young people employment and entrepreneurship platform, using her experience to guide them faster shortcut to success. She and many domestic garment design colleges and universities, in order to tap nurture more design talent!
Today's "true eternal" meforever art women's brand is trying to move toward a broader world. For the first time at the CHIC show, Xu Haiyan heart very clearly, the Chinese women's wear industry has experienced decades of development, the emergence of a number of outstanding batch of brands, "true and eternal"
meforever brand will use this stage to the world. She is full of confidence, because she understands that as a designer brand , with a fresh design soul to resonate with consumers, is the brand of eternal life. The Beijing International Fashion Fair on display, is Xu Haiyan brand leading international first step. From now on, they will also make "Forever and Everlasting" meforever the art of touching the world through more international stages such as Beijing Fashion Week and Paris Fashion Week!
Today, to the brand founder Xu Haiyan, everything in the past is the most valuable asset in life. The whole process for her, is a growth and transformation, calendar refining and sublimation. Whether as a designer or a manager, she has reason to be proud of the "Forever and Ever" meforever brand, because "Forever and Ever" meforever is growing step by step for more people to accept. The bright future belongs to the brand, specific.
Design concepts and trends:
The True Me · The Forever Meforever Art Womenswear brand brings a whole new line of three to the world, covering multiple areas of women's lives - LOHASTIME, OFFICETIME, and PARTYTIME.
Advocacy close to nature, is LOHASTIME women's life for my return to the natural pursuit of this. The range of "mountain" themed series, from the outset of outdoor excursions to the subsequent immersion or even integration with the forest, draw inspiration from elements such as mist, soil, sunshine, log cabin, etc., Form, showing a natural, handsome and without losing a trace of the original taste of the feeling. In freedom, boldly absorb natural nutrients at the same time, advocate and promote everyone to guard the future of the mountains. Retro corduroy design and plaid shirt, cotton trench coat combination, showing a natural atmosphere of England; subversion of the traditional pendant design, with nature revealed a desire for nature, as if entering the forest when the early morning fog filled the mist .
OFFICETIME women are more able to reflect the able and sophisticated, so the theme of the series by the "condensed" start. Free relaxed profile, light ink blooming printing, simple color stitching, staggering into smoke, so that the designer is more clever in the details of the deal, showing the designer delicate ideas. By the transparent glassware associated with the feeling of the laboratory, simple and elegant tailoring is the most important feature of this series.
When night falls, women who know how to live begin a different kind of pursuit.
"Breaking Dawn" is PARTYTIME women's desire to relax, the series into the early Gothic style of classical, mysterious medieval elements, combined with contemporary fashion, passion, handsome rock elements, making the series without losing the overall image of the dynamic handsome, soft and not Loss of just strong. Just as the trend of the movie "Black Swan" brings the tide of fashion, with its original unpredictable speed spread, this neo-Gothic style will gradually prevail.
Knitted vest disc design, classical and mysterious; fake shoulder design long vest, handsome and strong, with the crotch pants show stylish, low-key, handsome new Gothic image.
The real me • eforever Forever art women's brand display is the most prominent feature of the designer in different fabrics and different cutting methods at the same time, taking into account the subtle combination of inspiration with the source of the art effect, eventually showing the true me in 2012 • Forever meforever art women's autumn clothing work.
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