Figure: Beijing Fashion Week show Youngor exhibition site scene March 26 opening in Beijing in the 20th China International Clothing & Accessories Fair, Youngor five brands focused on displaying the latest product line. YOUNGOR: The three series showcasing the Beijing Fashion Festival, YOUNGOR brand in 380 square meters of large pavilion through the business suits series, business and leisure series, urban leisure series three series of shows, with emphasis on the brand of functional products Upgrade and product quality improvement and brand in the future development of the following aspects of the grasp: 1, functional product upgrades. In recent years, the brand hand in hand with Youngor's industrial chain, through the improvement of DP technology, technology upgrading, equipment updates, and constantly improve the quality of functional products, launched an upgraded version of the DP shirt series. At present, driven by the DP shirt, anti-wrinkle suits and DP pants have gradually become YOUNGOR brand's core products, and get the market recognition. In addition to continuing to upgrade the two functions of "No-iron and anti-wrinkle", the brand has also stepped up its efforts in researching products of hemp products and launching products with "environmental protection" functions, making it the third largest functional product of YOUNGOR brand in the future. 2, product quality improvement. YOUNGOR has been to enhance product quality as a brand. In order to improve the quality of raw materials, the studio and Italy's top fabric brands Ermenegildo, Zegna, Cerutti1881, E-THOMAS and other cooperation. In the production is to strive for excellence, the use of semi-wool lining technology, from the version, with lining, technology and other comprehensive to create suit boutique line, improve quality. 3, the expansion of the brand series. YOUNGOR brand mainly to business suits, emphasizing suits, shirts and other core business products, based on the timely market, customer demand, the introduction of business casual series and urban leisure series. While maintaining YOUNGOR classic style, the introduction of new classic products to attract young fashion customer groups, so that the brand more vitality. GY: Through the NEWYORK past lives As a rookie in the Younger family, GY inherited Youngor men's choice of materials, excellent quality, elegant meaning and other brand genes, located in urban young fashion crowd; integration of global Popular metropolitan hot spots, tailored to the precise self-cultivation and mashups for the 25-35-year-old, confident and entrepreneurial urban cutting-edge men to provide innovative fashion business commute series and urban casual wear series. The service fair, GY will New York past life elegant elegance of the classical image of life and fashion trendy avant-garde street trend of cross-phase fusion - on display more than 30 sets, more than 100 models designed to inject a strong sense of fashion in the classic style design , With the full of futuristic material cut out of the retro feelings, follow and create, classical and trend, color and material ... In the changes and contrasts, a variety of different design elements, through the level of collocation, as if shuttle in New York style Past life and life, so that visitors can deeply understand the future of men's fashion trends. Modern business series, black and white gray, blue-based colors, the 70s classic coats, suits and shirts, with segmentation, gradient, heterogeneous mosaic speeches and other different ways to re-interpret and explore more possibilities; the same time, Focus on tailoring the precise place, so that the contour lines sharp and smooth, sketching the city handsome handsome and capable, a large number of uniform wind elements, for men in the elegant add a little tough and perseverance. Urban casual series, the use of nowadays popular fashion khaki and black coffee color, the classic nostalgic tone on the interpretation of the new variations: different color mosaic leather jacket, washing wool suits, knitted jackets, commuter check shirt, khaki Color small harem pants, etc., in a casual manner to interpret the urban upstart personality qualities, giving a sense of excitement of pleasure. Chic outdoor series, including lightweight down jacket, fur stitching jackets and patterned sweaters, etc., get rid of the dull dark color has always been to the confident Royal Blue and rich bishophong-based colors, geometric / national wind patterns, rich technical details , Staggered variety of materials presented to show subtle but changing charm. Image courtesy of Beijing Fashion Week Younger Pavilion HSM: Gary Grant's Gentleman's Tour The Centennial American brand Hart Schaffner Marx is the epitome of American gentlemanhood. His clothing is a symbol of quality and identity, Men's model for. Gary Grant, the historic VIP customer of Hart Schaffner Marx and the most classic gentleman in Hollywood, often wore twisted knit tennis shirts, fleece turtlenecks, French Riviera resort knits and Breton stripes by Johnny, As well as casual cotton trousers or wrong wool trousers. Today's Grant style also tends to formal jacket with slacks or jeans to reflect the ultimate sense of cynicism and sophistication. His mature skill has left an indelible impression on today's entire ranks of men's and men's clothing. Grant once said: "Everyone wants to be Gary Grant, including myself." Hart Schaffner Marx is the advocate of the Grant-style lifestyle and dressing philosophy: no matter what occasion, taste of men's clothing should be comfortable without restraint, random but not casually, every appearance, are outstanding and outstanding. Grant's dress, casual and home-style dress is a microcosm of the HSM brand's three series of styles. The service fair, HSM to Grant as the blueprint, trying to describe the 35-50 years old gentleman multi-faceted picture of life, interpretation of the 2012 autumn and winter gentleman's fashion. Elite Series: Mainly black and white gray color, suit suits, single West, dress shirts, suits coat HSM is the flagship product, to create semi-formal business elite fashion. Urban series: the largest proportion in the three series, then the West, jacket, cotton suits, casual trousers, business jeans, pay attention to fabric texture changes, style is more abundant, more emphasis on real wear. Lifestyle Series: Washable, checked shirts, washed jeans, warm, natural materials such as cotton, wool, cashmere, and more emphasis on American style. MAYOR: private fashion consultant MAYOR Youngor Group's high-end brand, which means "mayor clothing." To serve the public service leaders and leaders, to learn the leading menswear design trend, using the world's top men's special fabrics and custom tailored technology to create belonging to the high-end people in formalwear and casual wear. As the first menswear brand in China that is positioned as the executive leader, MAYOR does not aim at publicity and show off their wealth. Instead, MAYOR aims to interpret and enhance the charm and content of executive leaders by using the styles and quality standards of top international brands Consumer groups to provide classic subtle, low-key luxury clothing style, 尽显 affinity, the atmosphere of the noble qualities. MAYOR brand to provide intimate one-on-one butler service, dedicated to becoming a high-end personal fashion consultants and wardrobe experts, the use of the world's top cashmere, super fine fine wool, imported mink, mink velvet and other accessories, matching fit The customized version of its body shape, each client enjoys exclusive one-on-one service, one for each edition, individually cut, size measurement of nearly 20 parts, 60 hours of elaborate, and into a large number of handmade crafts, 300 Multi-channel process crafted. Hemp: The quality of the museum satisfies the tracing style of life is actually a slow life, it rests in the state of origin, but without losing the quality, sophistication, showing the same state as the museum. This lifestyle is very precious, it is simple in urban life, and maintain its classic and extravagant. The costume festival Han Ma family on the quality of life of the museum as the theme display HANMA family products and hemp culture. The series of products retain the original characteristics of hemp fiber, Tingguo, rough, the pursuit of back to nature life, at the same time with subtle, elegant, simple structure lines and exquisite fabrics, clean face to express the elegant and sensual life. The products shown are all HANMA family core products, each one has been carefully designed and produced to remove the sparse, return to simplicity, make full use of the characteristics of hemp, emphasizing the comfort of wearing, the structure of rationality. Maximize the brand concept of "heath, health, art and quality" of Han Ma family and convey the cultural connotation of fashion and ancient coexistence of each brand, so as to let every visitor experience a bustling urban life from pure natural plants Spiritual baptism and slow life fun.
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