Beijing and other places in the spring equinox temperature is still low in spring sales and cold businesses complained

According to Voice of China's "News Evening Peak" report, today is the vernal equinox of 24 solar terms. The equinox day is as long as day and night. At this time, the sun shines directly at the equator, spring blossoms, grows long, and is suitable for farming. Management, sightseeing trips and more.

However, people in this part of northern China have absolutely no such feeling of warmth, especially when the heating period is over. In the house, it is colder than in winter. There is a general feeling that everyone has come so late this spring.

The pace of the spring is close to Zhou Bing, a researcher at the climate monitoring office of the National Climate Center of the China Meteorological Administration. At present, the temperature in most parts of China is still cold, so it feels distant in the spring. From a nationwide perspective, the southwest region and most of the areas south of China's Central Plains region have entered the meteorological significance of the spring. Like some parts of northern China and Beijing, the average daily temperature is still below 10 degrees. Therefore, although it is the beginning of spring and the equinox, it has not yet entered the meteorological significance of the spring.

Zhou Bing's researcher just mentioned the "spring of meteorological significance", that is, "the daily average daily temperature exceeds 10 degrees for five days in a row." This can say that it has truly entered the spring.

In recent years, the average temperature in China is 1-4 degrees lower than the average for the same period of the year. Seasonal changes may be postponed. This is also the lowest value in the same period since 1995. Is this weather condition abnormal and when will the warm spring arrive?

Zhou Bing: In the 60s, 70s, 80s, etc., this cold situation is still relatively common. This year, the intensity of cold air from Siberia is relatively high, and the winter monsoon is strong throughout the winter. With the adjustment of atmospheric circulation and the weakening of cold air forces from the north, the pace of spring in North China and Beijing is not far away.

Spring sales are still "hibernation"

Although spring is not far away from us, but after all, the northern regions of our country are still cold and chilly. When I visited the mall during this time, I saw that the beautiful spring clothes had no desire to purchase. Many businesses in the spring just hit an attractive discount, but consumers see more, buy less, spring sales have been in a "hibernation" state.

In Hefei, a number of shopping malls and clothing stores, the reporters have seen the same scene: one is a fresh red rose, pink, green grass fresh spring, while the winter is in the clearance sale, winter discounts are generally 3-5 Folding, spring clothing is also about 7 fold. However, although the spring powder is tender and eye-catching, consumers are watching more and less.

Public Lu: I don't think spring clothes need to be bought. As soon as it's warm, it's hot, and when it's hot, it's time to wear short-sleeved clothing. The summer dress is also likely to be a little bigger. A colder one will basically be replaced by winter clothes.

In Red Star Road, a well-known clothing street in Hefei, it is difficult to see the spring. Until 11 o'clock in the morning, several clothing store owners opened their doors to do business. One of the store's grandson bosses told reporters:

Sun boss: It was easy to just warm up two days ago, and today it has cooled again. Let us do business. Originally, the purchase of spring clothes has always been more cautious, but this year's spring sales are still relatively unreliable. Compared with the same period of previous years, sales of spring clothes have been reduced by half.

The sales of spring clothes under the line are not forceful, and the same is true on the online market. According to data from a monitoring network, the total number of new clothing products on the entire network has increased by more than 20%, but the keyword search volume related to the spring dress in the last seven days only increased by about 5.32%. At the same time, the price of online spring clothing is also decreasing. The data shows that the price of new men's and women's wear fell by an average of 26.7% in two weeks. Many websites such as Show Online, Times Million, and Yougou.com have launched a large-scale spring sales promotion campaign.

The cold weather in spring, the test of clothing companies and businesses Fang Hao has been on the Internet for four years, she obviously felt this year's spring is not easy to sell.

Fang Hao: The number of people searching for spring clothes on the Internet has obviously increased on these two days. The number of visits to my shops has also increased a lot. However, the prices have not been able to be sold, and they have almost started to be discounted since they were put on the shelves. Generally, they are more than 70% off. The discounted price is even cheaper, and it is still not enough. The sales of new clothes in the two weeks are estimated to have dropped by at least 30%.

Xu Hui, head of the planning department of a local shopping mall in Hefei, analyzes that this year's weather conditions are exceptional, and the cold weather is a test for garment companies and businesses.

Xu Hui: Due to the lack of weather this year, the weather is still cold in mid-March. With more new shopping malls and fierce competition, spring sales are not optimistic. In previous years, discounts for spring clothes were generally available only during holidays, but now there are similar promotional offers every weekend.

According to industry insiders, businesses must make use of the weather characteristics to adjust their clothing business. For spring clothes, the more serious ones are still behind.

Insiders: Under normal circumstances, summer clothing began to appear in April. Therefore, the weather conditions in recent years have reduced the sales cycle of spring clothes to a particularly short period. Spring clothes have become a transitional clothing before winter and summer wear.