The Putian Inspection and Quarantine Bureau released statistical data yesterday that from January to February this year, 11083 batches of footwear were exported from Putian jurisdiction with a value of USD 315 million, which was a year-on-year decrease of 0.4% and a growth of 0.9%. The batch first fell and the value of goods slowed down. .
Putian is known as the “Chinese shoe city†and the export footwear industry has achieved double-digit positive growth for 10 consecutive years, but this advantage has been defeated by current data. The relevant personage of Putian Inspection and Quarantine Bureau analyzed that the internal and external environment squeezed the footwear exports to lose support, leading to a significant slowdown in the pace of growth of footwear exports this year.
Internal Squeezing: Inadequate production capacity due to recruitment "The workers are in short supply. After the Spring Festival, we have been recruiting workers, but each shoe factory is short of people. How to move is not enough." The relevant person in charge of Putian Shuangde Shoes admitted that this year they The shoe factory was originally scheduled to have two production lines to work, but due to the shortage of workers, there is currently only one production line that can operate normally.
In fact, the problem of “recruitment difficulties†has plagued all the footwear enterprises in Putian, and most of the shoe enterprises have experienced insufficient production capacity. It is understood that the recent "women's scramble for war" between Putian shoe enterprises, many companies are afraid to take orders due to lack of work, forced to stop part of the assembly line is also a common thing.
It is understood that since the beginning of this year, the enthusiasm of orders received by Putian shoe companies has also dropped significantly. It has also been related to the sharp rise in overall costs, and the overall cost has risen sharply to inhibit the enthusiasm of companies to take orders. The increase in raw and auxiliary materials and the increase in labor costs have increased the annual production cost of the company by about 20%. Lifeng footwear industry related reporters gave an example to reporters: Last year, the company’s average wage for basic workers was 1,600 yuan/month, and this year it rose to 1,850 yuan/month, and the fabric material rose by 0.3 yuan per meter. The ruler also rose by 0.2 yuan. "After 7878, the cost has risen by at least 20%."
In addition, at present, the overall independent innovation ability of Putian shoes enterprises is insufficient. It is understood that the majority of Putian shoes for OEM processing, more than 200 on the scale of the shoe, only "Watt", "double Chi" two well-known brands. The overall scientific research, development, design, information, talent, and related software and hardware of the enterprise are scarce. The development and innovation of the enterprise still remains at the initial stage of style renewal.
External Extrusion: The European debt crisis has a severe impact. “In addition to internal factors, changes in the external environment have also put Putian shoe companies under pressure and orders have shrunk.†According to relevant officials of the Putian Inspection and Quarantine Bureau, it is mainly affected by the European debt crisis.
It is understood that although the recent US economic indicators are optimistic, the European debt crisis has taken a good direction, but the vulnerability of the European debt crisis has caused the shrinking orders of Putian export shoe enterprises in 2012, and the gradual loss of the low-cost advantages of China's manufacturing industry itself. , It has made a large number of low-end shoe companies in Putian jurisdiction area transfer of orders, some low-quality shoe prices have been eliminated early this year.
Secondly, Putian footwear products have a relatively high degree of extroversion. They are mainly sold to European and American markets, but they are too dependent on European and American markets and have poor anti-risk capabilities. According to statistics from Putian Inspection and Quarantine Bureau, in the first two months of this year, Putian District exported 8392 batches of European and American footwear products with a value of 264 million U.S. dollars, accounting for 75.7% and 83.8% of the total export volume of footwear.
In addition, the EU DMF ban has again extended the company's test costs, the gradual increase in the cost of footwear enterprises is increasingly limited profits, the export of Putian footwear has caused a certain impact.
Putian is known as the “Chinese shoe city†and the export footwear industry has achieved double-digit positive growth for 10 consecutive years, but this advantage has been defeated by current data. The relevant personage of Putian Inspection and Quarantine Bureau analyzed that the internal and external environment squeezed the footwear exports to lose support, leading to a significant slowdown in the pace of growth of footwear exports this year.
Internal Squeezing: Inadequate production capacity due to recruitment "The workers are in short supply. After the Spring Festival, we have been recruiting workers, but each shoe factory is short of people. How to move is not enough." The relevant person in charge of Putian Shuangde Shoes admitted that this year they The shoe factory was originally scheduled to have two production lines to work, but due to the shortage of workers, there is currently only one production line that can operate normally.
In fact, the problem of “recruitment difficulties†has plagued all the footwear enterprises in Putian, and most of the shoe enterprises have experienced insufficient production capacity. It is understood that the recent "women's scramble for war" between Putian shoe enterprises, many companies are afraid to take orders due to lack of work, forced to stop part of the assembly line is also a common thing.
It is understood that since the beginning of this year, the enthusiasm of orders received by Putian shoe companies has also dropped significantly. It has also been related to the sharp rise in overall costs, and the overall cost has risen sharply to inhibit the enthusiasm of companies to take orders. The increase in raw and auxiliary materials and the increase in labor costs have increased the annual production cost of the company by about 20%. Lifeng footwear industry related reporters gave an example to reporters: Last year, the company’s average wage for basic workers was 1,600 yuan/month, and this year it rose to 1,850 yuan/month, and the fabric material rose by 0.3 yuan per meter. The ruler also rose by 0.2 yuan. "After 7878, the cost has risen by at least 20%."
In addition, at present, the overall independent innovation ability of Putian shoes enterprises is insufficient. It is understood that the majority of Putian shoes for OEM processing, more than 200 on the scale of the shoe, only "Watt", "double Chi" two well-known brands. The overall scientific research, development, design, information, talent, and related software and hardware of the enterprise are scarce. The development and innovation of the enterprise still remains at the initial stage of style renewal.
External Extrusion: The European debt crisis has a severe impact. “In addition to internal factors, changes in the external environment have also put Putian shoe companies under pressure and orders have shrunk.†According to relevant officials of the Putian Inspection and Quarantine Bureau, it is mainly affected by the European debt crisis.
It is understood that although the recent US economic indicators are optimistic, the European debt crisis has taken a good direction, but the vulnerability of the European debt crisis has caused the shrinking orders of Putian export shoe enterprises in 2012, and the gradual loss of the low-cost advantages of China's manufacturing industry itself. , It has made a large number of low-end shoe companies in Putian jurisdiction area transfer of orders, some low-quality shoe prices have been eliminated early this year.
Secondly, Putian footwear products have a relatively high degree of extroversion. They are mainly sold to European and American markets, but they are too dependent on European and American markets and have poor anti-risk capabilities. According to statistics from Putian Inspection and Quarantine Bureau, in the first two months of this year, Putian District exported 8392 batches of European and American footwear products with a value of 264 million U.S. dollars, accounting for 75.7% and 83.8% of the total export volume of footwear.
In addition, the EU DMF ban has again extended the company's test costs, the gradual increase in the cost of footwear enterprises is increasingly limited profits, the export of Putian footwear has caused a certain impact.
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