According to the “2012 (top) China E-commerce Market Data Monitoring Report†issued by the China Electronic Commerce Research Center on the 21st, the luxury online shopping market reached 13.5 billion in the first half of 2012, a year-on-year increase of 58%.
Luxury online shopping has entered people's lives in recent years. The scale of China's luxury online shopping market reached 6.4 billion yuan by the end of 2010, and reached 10.7 billion yuan by the end of 2011, with an increase rate of 67.2%. As of the first half of 2012, the scale of the luxury online shopping market reached 135 Billion, a year-on-year increase of 58%. In 2011, it was even known as the "China's first year of luxury e-commerce." However, in the first half of this year, the luxury e-commerce business was in poor condition. With the emergence of news of Huwa Network’s outstanding salary and CEO’s resignation, luxury e-commerce companies were overshadowed by dark clouds.
In terms of **, the amount of luxury B2C occupies a leading position in the e-commerce industry. The reason is that with the increase of China's affluent population, the market for luxury goods continues to expand, with annual luxury goods growth of 40%, and China is becoming the world's largest luxury consumer market. The luxury e-commerce companies represented by Vipshop, Youpin.com and Catwalk.com have all announced the success of the **, and the fast-growing market has increased the overall valuation of luxury B2C companies.
From the investment point of view, luxury B2C companies are currently small in size and user size, high return on investment and lower operational risk is an important reason for the capital to get together.
Zhou Xiang, an assistant analyst at the China Electronic Commerce Research Center, said that small and medium-sized vertical self-owned e-commerce providers are the mainstream of future B2C market development. There are few monopolized enterprises in the B2C market segment, of which the luxury B2C is a new business model. If the market can be subdivided and developed, the company can obtain a better development space and the valuation has a larger room for growth.
The China Electronic Commerce Research Center believes that luxury e-commerce companies will present the following trends in the future: luxury online shopping consumers will become more rational, second and third line luxury brands will increase, consumer brands, category selection will be broader, and luxury brands Get involved in e-commerce and multi-brand integration.
Luxury online shopping has entered people's lives in recent years. The scale of China's luxury online shopping market reached 6.4 billion yuan by the end of 2010, and reached 10.7 billion yuan by the end of 2011, with an increase rate of 67.2%. As of the first half of 2012, the scale of the luxury online shopping market reached 135 Billion, a year-on-year increase of 58%. In 2011, it was even known as the "China's first year of luxury e-commerce." However, in the first half of this year, the luxury e-commerce business was in poor condition. With the emergence of news of Huwa Network’s outstanding salary and CEO’s resignation, luxury e-commerce companies were overshadowed by dark clouds.
In terms of **, the amount of luxury B2C occupies a leading position in the e-commerce industry. The reason is that with the increase of China's affluent population, the market for luxury goods continues to expand, with annual luxury goods growth of 40%, and China is becoming the world's largest luxury consumer market. The luxury e-commerce companies represented by Vipshop, Youpin.com and Catwalk.com have all announced the success of the **, and the fast-growing market has increased the overall valuation of luxury B2C companies.
From the investment point of view, luxury B2C companies are currently small in size and user size, high return on investment and lower operational risk is an important reason for the capital to get together.
Zhou Xiang, an assistant analyst at the China Electronic Commerce Research Center, said that small and medium-sized vertical self-owned e-commerce providers are the mainstream of future B2C market development. There are few monopolized enterprises in the B2C market segment, of which the luxury B2C is a new business model. If the market can be subdivided and developed, the company can obtain a better development space and the valuation has a larger room for growth.
The China Electronic Commerce Research Center believes that luxury e-commerce companies will present the following trends in the future: luxury online shopping consumers will become more rational, second and third line luxury brands will increase, consumer brands, category selection will be broader, and luxury brands Get involved in e-commerce and multi-brand integration.
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