Jiumu Wang Men's Wear Joins AirMedia in Air Raid

Since the end of July, the elites of international business travelers who regularly enter and leave the airport will find that the Jiumuwang men’s atmosphere and exquisite advertising images have appeared in airports in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Changsha, Chengdu and other first and second-tier cities across the country.

As the leading business casual men's brand enterprise in China, Jiu Mu Wang announced that with the “China’s largest professional aviation media operator” Hangmei Media Group, a new initiative to become a bundled strategic partner was launched. It immediately attracted a wide range of domestic and foreign industry attention.

Almost overnight, the advertisement of Jiu Muwang realized the full coverage of international airports in Tier 1 and Tier 2 cities in China. This generous gesture, in today's global economic downturn, is enough to marvel at the widespread downturn among industry peers.

Giant banner jointly created by Jiumu Wang and Hangmei Media has been linked to the airport

In the face of the turbulent Chinese clothing market, the "Nine Kings of Animal Husbandry" contradicted the trend and succeeded in achieving a bundled strategic partnership agreement with Hangmei Media Group. The two sides conducted in-depth cooperation in brand promotion on the rich and extensive airport media resources owned by Hangmei.

Mr. Lin Congying, chairman of Jiumu Wang, said: “The deep and close strategic cooperation between the two parties will promote the achievement of a higher, stronger, and more beautiful leap for the 'Jiumuwang' brand.”

Since the middle of the 20th century, airplanes have become the world's leading long-distance mode of transportation. Today, the airport has become the window and business card of major cities. Passengers entering and leaving the airport are mainly high-end people such as company managers, professional and technical personnel, experts in various fields, and government workers. They are full of vigor and vitality and have strong spending power.

According to relevant data, the passenger throughput of the Beijing Capital Airport, Guangzhou Baiyun Airport, Shanghai Pudong and Hongqiao Airports, and Shenzhen Bao'an Airport totaled more than 180 million people in 2009. Business elites enter and leave the airport, which takes a long time due to handling various forms of formalities, waiting for a turnaround, etc., thus providing an ideal venue for brand promotion for high-end brands.

According to Mr. Lin Congying, this is a high-end cooperation between Jiumu Wang and Hangmei. The two parties signed a long-term cooperation agreement of up to three years. High-end cooperation is also reflected in exclusiveness. It is understood that in order to fully protect the rights and interests of strategic partners, The cooperation agreement signed by both parties is exclusive in the Chinese men's wear industry. An industry expert stated that there is a certain degree of “follow-up phenomenon” in the brand marketing of domestic brand enterprises. Through the agreement of Jiumuwang, the airport media enjoyed a unique industry competitive advantage within a few years.

Hu Zhonghui, director of the Jiumuwang Market Brand Center, said in an interview that this is a "three high" cooperation - high-end media, high-end people, high-end cooperation. The high-end media of the airport serve the high-end people, and the high-end cooperation between the two parties will help boost the brand of Jiumuwang. “The place where the target crowd often enters and exits is the key venue for our brand promotion. The airport is a high-quality window for the “Jiu Mu Wang” brand communication and business development”.

With regard to the reasons for Hangmei's strong alliance, Hu Zhonghui said, “The brand of 'Jiumuwang' emphasizes Seiko and provides men and women with business casuals for successful people. The airport is an important place for business travel.” Hu told us that in the second half of the year, the Jiumuwang men’s clothing will be carried out. The strong promotion of the core theme of "elegant Xi Shi formula". The product mix of various types of high quality men's clothing such as “coats, suits, trousers” and the like will pass the grace of Chinese elite men through exquisite images and “communicate” with high-end people through airport media.

As of 2011, the overall market share of the Jiumuwang brand men's trousers ranked first in the country for 12 years in a row. The market share of the integrated business casual menswear market ranks first in the country for two consecutive years, and the overall jacket market share ranks first in the country for four consecutive years. two. With this cooperation, the brand marketing of "Jiu Mu" will achieve a strong radiation from the secondary and secondary market to the secondary and tertiary markets.

The Chinese economy is undergoing a special historical period of transition to an innovative country. All companies that have succeeded in the past 30 years through the extensive development of low-end products are faced with the great challenge of structural adjustment to improve product competitiveness. The core products that are based on new technological innovations will become the basis for the survival of enterprises. Tailor-made high-quality products for consumers have become the consensus of Chinese enterprises that have successfully operated at this stage.

Because of this, after many years of steady accumulation of "nine animal husbandry king" brand, in the minds of consumers won the fine reputation of fine workmanship. This compares with most of the domestic companies that are used to spending huge sums of money to conduct bombardment advertisements. The king of animal husbandry who has been obsessed with product development for a long time and suddenly seizes the highest end of the aviation media that has always been regarded by the world’s business elites in this stunning manner. It is nothing but a strong capital and powerful product support. achieve. This can also be regarded as the episode of the “Nine Kings of Pastors” brand after years of sharpening.