Natural pastoral fresh, low-key rustic flavor, with colorful natural and lovely, the product shows a simple and agile life! With a sense of affinity and quality of cotton, hemp, silk and other natural materials and fabrics of different mechanisms of different performance, set to make smart design and exquisite cut, so that the design presents a rich variety of cute expressions.
Consumer group positioning:
25-38 years old with cultural connotation or artistic accomplishment and advocating a natural Yi Jing, intellectual and lovely female groups. They maintain the peace of mind and peace of mind, but also feel the beauty of natural beauty. Brand to experience refined and elegant life as the demands, the products show exposure to the noisy city of modern women, that innocent and simple mind and indifferent attitude to life; highlight the individual values, but also feel life Beautiful.
Design pursuit:
With brand performance to obtain consumer resonance, the design is always the pursuit of the goal. Siijii thinking , a interpretation of life attitude with clothing, penpoint depicting the soul of the brand story. Brand uphold the innovative pursuit of value, adhere to the original design spirit, promote natural, authentic, personality and show a lovely attitude to dress.
Color positioning:
Elegant natural neutral color, into a vivid fashion color elements, fresh and vivid products.
Fabric and technology positioning:
To natural cotton, linen, silk intertwined, the use of environmental protection and special or advanced printing and dyeing process, colleagues use more fabrics with each other, and strive to show the comfort, environmental protection, natural, healthy, expressed in the natural sense of gratitude, while product technology focus Strive for three-dimensional cutting, a variety of special technology mix, be able to use a certain amount of traditional crafts embroidery beads, and must be combined with fashion trends and style of integration.
Changxing Xinyang Textile Co., Ltd. , https://www.xinyangtextiles.com