What hair style is popular in real hair, wig will soon follow

Sunday: At that time, there were a lot of hairstyles in the wig?

Ma Xiwen: I remember that I just worked at the meeting. The Yuxi style sold very well. At that time, Yu Sai was often interviewed on TV and told her about her beauty. Her hairstyle was very fashionable and novel at the time, so the wig The set also has this hairstyle. In general, what hair style is popular in real hair , the wig will soon follow.

Today, the Evergreen wig flagship store is on the old school road, the third floor of the Yuyuan department store, the space is very bright. When the guests come, the salesperson will meet to observe and ask the guests' needs, and then choose a suitable wig to try on for the guests sitting in the chair. If the guest feels dislike, the salesperson will tirelessly recommend other styles.

Twenty years ago, the situation in the store was very different.

Ma Xiwen especially remembers that he was catching up with the wig when he first joined the work. At that time, the peak season of the wig market began in September, and it was not until the second year of May, when it entered the off-season. When the weather was hot, the business was quite light, but the peak season was too busy. Every day, the guests in the store were busy, and there were still cold days. Many elderly people come to buy wigs and wear them as hats, which are beautiful and warm.

"At the time, it was a three-foot counter. I stood at the counter and looked at the guests who lined up outside. I couldn’t see the last person at a glance. At least seven or eight people were waiting in line to buy." Ma Xiwen recalled, before and after the Spring Festival. It is the peak period. Before some people go to relatives and attend wedding banquets, they will buy a wig and dress themselves up. When they are busy, they can sell more than 100 times a day. "I feel that people at that time are not as strong as the current self-protection consciousness, and there are not so many requests. When we sell wigs, we take a more appropriate wig and put it on the house, and then comb it and take care of it. The pen business was made. A single business was done very quickly. When the front guest wig was set up, he got up and went to the side barber room, and then the next guest went up and picked it up and tried it, like the assembly line. Nowadays, there are more requests from customers, such as the material of the hair and the matching of the skin and the dress. Now people's concept is completely different."

The material of the wig is also changing. Twenty years ago, the wigs on the market were almost all chemical filaments. It was not realistic enough. It was easy to see at a glance. The price of a wig was around 100 yuan. With the development of technology, not only the chemical fiber can achieve the level of “fake the real thing”, but also the real hair and mixed hair of the whole hand-woven process, the effect is very realistic, of course, the price is not cheap, the quality is better. To spend thousands of dollars, the expensive price can be sold to 10,000 yuan.

With the renewal of people's aesthetic concepts, more and more people regard wearing wigs as the way to dress themselves, women who love beauty, graduates of job hunting, young people who are dating... In order to provide better service to customers, 7 years Before, Ma Xiwen went to sign up for training in beauty salons. Combining makeup, dress and hair style, Ma Xiwen feels more comfortable. "When the wig is well matched, one person will look younger and the image will be improved. This is a reason to dress and dress, it can help people. Increase confidence."

Many guests are accustomed to buying a new wig to change regularly. One to two, many people have become friends with Ma Xiwen. In addition to using her own skills to guide customers to dress themselves, she will also use the "duty of the job" to give the guests some life encouragement.

Among Ma Xiwen's old customers, there is a little girl who was led by her mother to buy a wig. Since her hair was small, she was scared. When she was 10 years old, her mother took her to the store every year to buy a wig. When she was an adult, she became more beautiful. She called Ma Xiwen almost every three months and told her to buy a new wig.

"When I first saw her, she was very embarrassed, hiding behind her mother, not talking." Ma Xiwen now remembers the first time a little girl bought a wig more than a decade ago. "After 18 years old, she will Buy it yourself."

"This little girl is very good at reading, working hard, is willing to study, and now works very well. But she is not confident in making friends, she has been reluctant to fall in love, and the boys around her are commensurate with 'brothers'. I feel that she still has concerns about her hair being scarce."

In order to encourage the little girl to confidently “take the first step”, every time she comes to buy a wig, Ma Xiwen will take the opportunity to marry her. “I will persuade her to fall in love. I always tell her many examples of other guests. Among our repeat customers, there are many girls like her who have less hair. Most of them are married and have children." The little girl smiled and responded every time. "You are as jealous as my mother."

"She said this on her mouth, but I think she was encouraged. In the past, she always put a few words about 'no fate', as if from her beginning this year, her attitude has changed and she is willing to try. ”

Sunday: We have talked about what kind of service you like, and frankly, sometimes it is too welcoming, and the service without boundaries does not satisfy us. Here I will have a question, and between this little girl, will your service be a bit "over the border", after all, marriage is her own thing?

Ma Xiwen: I know that when a good salesperson must master a degree. You are too enthusiastic, and sometimes people feel annoyed, maybe you don't want to serve, or even turn away. But for other customers, if you are too cold, the other party may not accept it. Different customers have different ways of treating them. Some customers want you to be very enthusiastic about him, but some customers have great ideas and do not need a salesperson to recommend them. This degree is to be mastered by themselves.

The little girl I watched as she grew up. We have known each other for more than ten years. I regard her as my niece, so the way I get along with her will be different.

[Reporter's Notes]

How to see the dishes

â–¡Sun Weekly reporter Li Xinxin

From the beginning of my note, my father is associated with a wig. No matter how windy or rainy, cold and hot, as long as he goes out, he will carefully wear a wig and carefully comb it, as if it is really his hair. Every time I see this scene, I feel funny. Now I want to come. For the father who gently thanked the grade at that time, a suitable wig is a very important part of life.

Amy is a human nature, and the causes of hair loss are varied, but this is always an annoying thing. Therefore, the salesperson who does the wig shop does need a lot of patience. But patience is far from enough. The difficulty of being a service person is that the degree of service of the client is very individual. The same service method may have completely different effects for different people. Even if you show your patience in your work consistently, you may not be able to do it well.

Ma Xiwen is very good at "watching the dishes". She knows how to observe the guests. She is good at dressing, temperament and talks from the other side to try to figure out the other party's consumer psychology. She always said, "Different guests should be treated differently." Ma Xiwen's father, Ma Guining, is a very famous salesperson. He has won the National Model Workers Medal. He teaches his daughter to understand consumers.

When we think about it, we have to deal with many front-line service personnel every day. The salesperson who sells goods in the store, the à la carte in the restaurant, the fashionable little brother in the hairdresser... two strangers in a specific time and space. Communicate, this way of communication seems small but huge, interspersed in our daily lives. The waiters who don't know how to look at it really have a sense of rejection. For example, in a clothing store, when the guests only want to go around alone, the waiter ignores the customer's mentality, just sticking it up and introducing them enthusiastically. Suddenly, the desire to buy is greatly reduced.

To be a good service person, enthusiasm and patience are only basic skills. Do you really understand the customer with your heart and let the guests of all kinds feel good? Perhaps it is the true standard for testing the quality of service.