As Taobao providers, you know what key terms you should master it? If it is not very clear, let Xiaobian take everyone to understand one or two ...... 1, page views (PV): the number of times each page of the store is viewed. Users repeatedly open or refresh the same page, the indicator value accumulated. 2, the number of visitors (UV): the number of visitors across the page. During the selected time period, multiple visits by the same visitor will be recalculated. 3, the collection of: the user visits the shop page, add the total number of collections (including the first page, category page and the number of collections of baby pages). 4, browse the repeat customers: refers to the first 6 days visited the shop again visited the same day the number of users, the selected time period will be to recalculate. 5, browse the retention rate: browse repeat customers accounted for the total number of visitors to the store. 6, the average depth of visit: depth of visit, refers to the user a continuous visit to the number of pages of the store (that is, the number of pages viewed per session), the average depth of access that is the average number of pages visited by each user on an average continuous visit. [Monthly Report - Store Management Profile], the indicator is the average daily data of the selected month. 7, the jump rate: that the customer enters through the corresponding entry, only visited a page to leave the total number of visits to the entrance of the total number of visits. 8, per capita store stay time (seconds): All visitors during the visit, the average time each visit to the store's stay. 9, Baby page views: Shop baby page is viewed times, the user every time you open or refresh a baby page, the indicator will increase. 10, the number of visitors to the page of the baby: the number of visitors to the store's baby page. During the selected time period, multiple visits by the same visitor will be recalculated. 11, Baby page collection: the total number of favorites to access the baby page. 12, store page: Each time a single user to browse your shop to view the first page for the store page. Outbound page: The last page viewed by a single user each time you visit your store is the Outbound Page. 13, Visitors: refers to the page from the shop into the crowd. 14, store time: that from the page to leave the shop. 15, into the store time: the time the user opens the page, if the user refresh the page, will be recorded. 16, stay: the user opens the shop the last page of the time minus the first page of the restaurant opened the point in time (only visit the page of the temporary residence time can not be obtained temporarily, this situation is not included, as "- "). 17, page views: arrival of the page to visit the store's page views. 18, the average visit time: open the baby page to open the next baby page average time interval. (After the user visits the baby page, the other links that are not clicked on the page are not counted, and are displayed as "-") 19. The total number of viewers in the whole shop refers to the sum of the viewings of all the babies. 20, the number of searches: the number of search keywords or price range in the store. [Sales Analysis] 1, photographed the number of pieces: the total number of baby was photographed. 2, photographed the number of: the baby was photographed the total number of (more than one baby photographed, count the next one). 3, photographed the total amount: Baby was photographed the total amount. 4, the number of transactions: the number of successful photographed and completed Alipay payment. The same period of time the same user multiple transactions will be carried out to recalculate. 5, turnover repeat customers: transactions have occurred in the store, the transaction occurred again called the customer repeat deal. The selected period of time will be recalculated. 6, the number of Alipay deal: the total number of baby payment through Alipay. 7, Alipay turnover pen: Alipay payment through the total number of transactions (a transaction more than one baby, count as a transaction). 8, Alipay turnover: the amount paid by Alipay. 9, the average number of transactions per person: the average number of units per user to buy the baby, that is, the number of transactions per transaction = Alipay pieces / number of transactions. 10, the average number of transactions per transaction: the average number of transactions per user, that is, the number of transactions per capita = Alipay turnover of transactions / number of transactions. 11, photographed the same day - the number of payment: photographed the same day, and the same day by Alipay payment of the number of pieces. 12, photographed the same day - the number of payments: photographed the same day, and the same day by Alipay payment transactions. 13, photographed the same day - payment amount: photographed the same day, and the same day by Alipay payment amount. 14, the customer price: customer price = Alipay turnover amount / number of transactions. Single day "customer price" refers to the transaction amount per day generated by the user. 15, the average customer price: refers to the selected period of time, the average price of customer data day. Such as [Monthly], the average customer price = the number of days and more than the price of the month / the number of days in the month. 16, the payment rate: the number of transactions Alipay accounted for the percentage of the number of captured, the payment rate = Alipay turnover pen / photographed. 17, turn around rate of turnover: turnover turnaround accounts for the percentage of the number of transactions. That is, the turnover rate of return = turnover repeat customers / turnover of the number of users. 18, the whole shop turnover conversion rate: whole shop turnover conversion rate = turnover of the number of users / number of visitors. One-day "whole shop turnover conversion rate" refers to the number of single-day transactions accounted for the number of visitors to the percentage. 19, the average conversion rate of the entire store, referring to the selected period of time, the average turnover of the whole store turnover date data. Such as [Monthly], the whole store conversion rate = the number of days and the conversion rate of the month / the number of days. 20, the number of sales transactions: the number of transactions involved in baby promotions. 21, Baby Page (Promotion) Transaction Conversion Rate: The percentage of the number of transactions involved in the baby promotion activity in the number of visitors to the baby page. When you view a report by "Monthly" or "Weekly," the indicator is the average of daily data for the selected time period. 22, Alipay (promotion) the number of transactions: the buyer to participate in baby promotional activities generated Alipay pieces. 23, Alipay (promotion) turnover pen: the buyer involved in baby sales activities generated Alipay turnover pen. 24, Alipay (promotion) Turnover: the amount of Alipay sold by the buyer involved in the baby promotional activities. 25, the number of non-sales transactions: the number of transactions did not participate in the baby promotions. 26, Alipay (non-promotional) Number of transactions: the buyer did not participate in the baby promotional activities generated Alipay pieces. 27, Alipay (non-sales) Turnover: Buyers did not participate in baby sales activities generated Alipay transactions. 28, Alipay (non-promotion) Turnover Amount :: The buyer did not participate in the baby promotional activities generated Alipay turnover amount. [Through-train data categories] 1, the amount of show: to promote the baby in the Taobao train show place to be seen by the number of buyers, not including natural search. 2, the amount of traffic: the promotion of baby Taobao express train was clicked on the number. 3, click rate: to promote baby click rate after the show. (Click-through rate = traffic volume / show volume) 4, spend: to promote the baby is clicked spend 5, the average click cost: to promote the baby each time clicked the average cost (average click cost = cost / On average, the rankings are displayed: the average ranking of each baby being promoted. (Average Display Rank = Sum / Display Quantity of Each Display Rank) 7. Directional Promotion: Another accurate promotion method after search promotion. Use Taobao huge database, through the innovative multi-dimensional crowd orientation technology, lock the user's target buyers, and the user's promotional information on the target buyers browse the webpage. 8, the default bid: set a unified bid for the same baby's keywords and categories. 9, category bidding: the buyer through the category navigation select the search to the baby, and click on the baby, the user is willing to pay the highest click price. 10, quality score: mainly used to measure the key words and baby promotion information and Taobao users search intent between the three, the calculation basis involves a variety of factors. 11, promotion: refers to the promotion of through train title, is the title of the baby in the express train showcase. 12, the system recommended words: the system based on the baby's relevance information extracted keyword recommendations. 13, the relevant word query: Enter any word in the search box to query the flow of words and related words and so on. If you enter "Sweater", the system will display: sweater, Korean sweater, sweater and other keywords and related information. 14, is the use of key words: the current account of other baby's key words. 15, pause: Taobao train account in the online state. 16, promotion: Taobao train account in the offline state. 17, did not promote any baby: promotion plan did not promote baby. 18, all the baby to suspend promotion: all the baby in the promotion plan to suspend promotion. 19, promotion: Baby in Taobao train account on the line in the state. 20, pause: baby in Taobao train account in the offline state. 21, the audit off the shelf: If the train through the car on the promotion of the baby or keyword does not meet the through train promotion rules or Taobao product release rules, will display the approval refuse or audit the shelf status. 22, Taobao shelves: the current baby in the shop is not normal sale status, train can not be synchronized to the baby through train. The baby showing off from Taobao will not be displayed on the express train display, so there will be no clicks. 23, the default bidding: a unified bid set for the same baby's keywords and categories. 24, the total cost: the promotion of a period of time the total cost. 25, the average click cost: total cost / click volume. 26, the default bid: set a unified bid for the same baby's keywords and categories. 27, baby ideas: to promote creativity that is the baby's presentation. In the train to promote the location, the user's promotion to the main map of the baby, promotional content to show the form. 28, the default bid: set a unified bid for the same baby's keywords and categories. 29, no show words: no show words for the current 15 days without the amount of keywords. 30, keyword related: key words to add, delete, bidding and other related keyword management records. 31, related to the baby: Baby involved in the promotion, the suspension of promotion, set the category bids, modify the default bids and other baby management records. 32, account related: new, modify the promotion plan, the limit, the city, running time, running platform settings and other promotional program management records. 33, promotional content related to: baby promotion title related records. [Source analysis class] 1, the number of visitors (UV): the number of visits to each page of the store. During the selected time period, multiple visits by the same visitor will be recalculated. 2, page views: page views through the source to the store entrance. 3, page views of the proportion of arrival: the source of the page views of all sources from the arrival of the page views of the total number of page views. 4, page views (PV): stores the number of pages to be viewed. Users repeatedly open or refresh the same page, the indicator value accumulated. 5, view the proportion of view: the source view of the total number of views from all sources of view. 6, into the store visit depth: the source of visitors each visit store after the average number of pages in the store. 7, the store lost rate: This source brings visitors to the store after visiting the store only 1 page to leave the total number of visitors from the source of the total number of stores. Number of New Visitors: The number of visitors who have never visited a shop in the previous 6 days for this source during the selected time period. 9, the proportion of new visitors: the source of new visitors to the total number of visitors from the source of the ratio.
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