Guide: On November 22, at the TV Landmark (2012) large-scale research results conference held in Beijing, "CIBN Internet TV" won the 2012 "Best Business Model" award. The TV Landmark (2012) large-scale research results release conference was hosted by the "China Radio, Film and Television" magazine under the charge of the State Administration of Radio, Film and Television. More than 100 colleagues from national audiovisual new media organizations and national television media attended the press conference.
The competition between today's enterprises is not a competition between products, but a competition between business models. ——Management Master Peter Drucker
Over the past 34 years of reform and opening up, China’s economic development model has been continuously and steadily transformed. The rapid development of information transmission technology, the restructuring of the media industry’s market-oriented operation, and the earth-shaking changes in the business environment have brought unprecedented changes to the Chinese media industry. Challenges and opportunities. Facing the ever-changing economic environment and the ever-changing technological changes, traditional media may rise to difficulties, change with the trend, or be subverted and reborn...
The competitiveness of a country depends on the competitiveness of enterprises. The competitiveness of enterprises comes from the innovation of business models. In the future, the competition of enterprises will be the competition of business models. The competition of business models will be the highest form of competition among enterprises!
CIBN Internet TV introduces innovative business models into the media system, creating unique media value and business value for partners, users, and itself.
The competitive advantage of the CIBN business model is mainly reflected in the three aspects of the media operation concept with international focus as the core, the targeted content service system, and the differentiated market profit model.
The media operation centered on the international focus is the principle that CIBN Internet TV adheres to the media concept as the first criterion. Through advanced platform technology, it conducts detailed analysis of users’ viewing behavior and relies on the recommendation association mechanism to achieve point-to-point accuracy for users. Push, increase user stickiness, continue to release media views and content in the international audience, and maximize influence.
Targeted content service system: The multilingual communication resources of the International Station provide CIBN Internet TV with a differentiated competitive weapon. CIBN Internet TV integrates high-quality content at home and abroad, and establishes a targeted content service system featuring audio-visual interaction, resource sharing, and multilingual collection. It provides audiences with information entertainment and life services through three product forms: audio-visual, application and brand special areas. , Science, education, culture and other content and services to create an international audio-visual program platform. As a brand-new medium, CIBN Internet TV also provides services that integrate Internet applications, such as education, games, tourism, e-commerce and other vertical services to achieve a better Internet TV experience. At the same time, CIBN makes full use of the all-media qualifications of the International Station, combines the advantages of TV, PC, mobile and other media terminals, ignores the moment, provides continuous services to users everywhere, and cultivates users' loyalty to CIBN.
Differentiated market profit model: CIBN Internet TV provides targeted programs and services according to the needs of international focus groups, and gradually cultivates users' paying habits. Pay attention to user behavior analysis, focus on user experience, and realize the media value of CIBN Internet TV by providing users with targeted, effective and continuous content and services. At the same time, CIBN Internet TV strives to form a "strong magnetic effect" on the international population and a "radiation effect" on a wider population through the superposition and association of various high-quality services, thereby forming a gathering of users. The advantages of the above-mentioned services and the aggregation of the scale of users will promote the superposition of influence and market results, resulting in rapid growth of social and market benefits.
CIBN Internet TV inherits the international advantage resources of more than 90 branches of China International Radio International, and the ability to compile more than 60 languages. It aims at the differentiated audio-visual needs of the mainstream international population. It adopts a multi-terminal product form and personalized Product structure, multiple types of profit models, differentiated market competition strategies, fast and reproducible multi-channel cooperation models, and sustained and stable profitability have created a blue ocean strategy in the media field. CIBN Internet TV not only focuses on target users, but also focuses on non-target users. It does not focus on the differences between users. It builds business based on the strong common ground of users, transcends existing needs, and puts the common ground on the point of difference. Previously, put the consolidation of market segments before the pursuit of multi-level market segments. Take the user value proposition as the foundation of the business model; use the ecological chain system composed of the "industrial chain system, other relevant stakeholder chains, and the competitive chain system" as the decision-making support for business model innovation; take the construction of a strong corporate culture as the business model innovation execution Support; take the creation of products and markets as the output of successful business models. With the extension of its core resources and the integration of the ecosystem to achieve breakthroughs in its own value.
Overview of CIBN Internet TV:
CIBN is the English abbreviation of China International Radio and Television Network. Established by China Radio International, it is a national radio and television broadcasting organization that spreads to a global audience in a multilingual, multi-type, and multi-terminal form under the conditions of the increasing development of the Internet and mobile communication technology. CIBN Internet TV is an important business under CIBN's new media strategy, which is operated by China Guangdong Fang Network (Beijing) Co., Ltd.
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