October 22, 2015, a fashion media in Shenzhen for Li Si women's visit, the following fashion media magazine referred to as M, Li Si women referred to as NE .
M: Excuse me, what is the design philosophy of your company's autumn and winter models this season?
NE: "Qisi (NE)" autumn and winter clothing, advocating "elegant. Fashion. Han" lifestyle, through the colorful series and the texture of the contact point, coupled with self-cultivation of design elements, beauty, vision, South Korea imported fabric The control, chasing fashion trends, for 20-40-year-old woman brought a modern urban style and rich brand culture.
M: So the company's current fashion market is mainly concentrated in several cities it?
NE: has always been second and third tier cities, the retail price of spring and summer is about 100-600, autumn and winter is about 200-1500, autumn and winter dress is 600-800, our style is "not the first, only the only" goal is "One hundred thousand stores, wear fast fashion"
M: For the current domestic women's market, the impact of online sales, your company what kind of plan?
NE: It is true that the impact of e-commerce is so disturbing for physical store operators. But now online stores are getting harder and harder, and pressure is getting bigger. In the future, e-commerce and physical stores must coexist because Competition will promote progress between the two.
M: Then there is a problem for the dealer, your company what kind of support or support for the dealer's policy?
NE: the first company to avoid the franchise fee, franchise for free for the image design, franchisees in the shelves to give a full refund; Second, the goods, the company to minimize the franchisee inventory risk, franchisees do not have to worry about; The company has more powerful media support, television, newspapers, websites and other media campaign potential promotion, the local advertising costs more than half of support, the other an average of every two months engaged in a large promotional activities, such as gifts, reduce discounts and other none other activities.
M: So what are the goals and plans of "NE" brand building? What important measures will be taken in 2016?
NE: "Ladies '(NE)" ladies' brand building goal is clear, always adhere to the people-oriented, market-oriented, people do love the best brands, ladies fashion brand has become a successful model, the next five years we are planning and construction 1000 terminal self-owned and chain stores. In 2015, we invested heavily in customer support, all business models based on customer value, and fully detonated the expansion of the franchise network to ensure the steady development of the enterprise.
REIT (NE) has readjusted its policies since the second half of 2015 and has adopted fast-track policies to speed up the fashion line for second- and third-tier cities, both in the analysis of their own markets and in the support of distributors Are in constant progress and leap, I believe the future will be getting better and better in the women's market was a great success.
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