"Clothing old" affection: T100 clothes recycling public welfare Beijing started

It is understood that T100 "clothing action" to recycle children's clothing, activities will be carried out in the main stores in the T100 Beijing market, continued until November 30 this year, all old children's clothes donated by Beijing love families will be concentrated to the T100 Guangzhou headquarters, to be After screening and professional cleaning and disinfection procedures, they will be delivered to children in poverty-stricken mountainous areas by the end of 2015 or early 2016.

At the launching ceremony of the day, Wang Xuexuan, assistant general manager of Beijing Golden Resources New Lufthansa MALL, highly praised the T100 “Clothing Action” and believed that activities can integrate social resources and pay attention to public welfare, and it is worth advocating. Guo Airu, head of T100 North China, said that good public interests must be involved in social resources and be sustainable, so that these good resources can play a greater value, and the greatest value of activities is to allow children to participate in public welfare activities. It is of great significance that families cultivate their children’s sense of public welfare from childhood, drive the love energy of urban children, and enhance consumers’ experience of the T100 brand culture.

The VIP families invited to the launching ceremony stated that “Participating in such meaningful activities with children has a positive and positive effect on children’s growth. Children grow fast and many clothes and toys that have been eliminated are very new. People are unsuitable, they are lost and unfortunate, and they are not environmentally friendly. If we can find a more suitable place for these items, donating to people in need is the best way to deal with it."

However, the recovery of old clothes and the true satisfaction of donations require professional solutions. Many people have encountered the refusal to donate used clothes to welfare organizations because the donated items need to go through a series of complicated procedures such as cleaning and disinfection before they can be sent to the children. The whole process costs a lot, so many nonprofit organizations Do not accept old clothing donations. The T100, as a high-end children's wear enterprise, focuses on high quality and has a unique cleaning and disinfection process to ensure the safe handling of articles.

It is worth mentioning that this is the second time in a row that T100 has been holding public clothing recycling activities. In December 2014, T100 teamed up with the Zhuhai Women’s Federation and Zhuhai Qi Ya Kindergarten to hold a “little philanthropist” event and received positive responses from parents and children. A total of more than 500 children’s old clothes and toys were received on the day. 5115 books and other love items. In June of this year, T100 screened, cleaned, and sterilized these love materials, and arranged for employees to manually iron and pack the garments. Finally, they sent them to the children of Gaoche Village, Jinyi Town, Xinyi, Maoming City, Guangdong Province. .

As a high-end parent-children's wear leading brand enterprise in China, T100 has been enthusiastic about public welfare undertakings, such as setting up a medical rescue team to go to the earthquake-stricken area in Ya'an. For example, it has carried out collective unpaid blood donation activities for ten consecutive years and has accumulated more than 300,000 milliliters of blood donation. Since 2013, T100 has launched a charity support program for left-behind children after many years of charity practices. It has started in Nanchuan, Chongqing and Baise, Guangxi, with a total of 7,000 beneficiaries. Based on its outstanding performance in caring for left-behind children, T100 therefore also entered the 2015 “China Charity List” and won the “Charity Model Award”.