After the multiple tests of the outbreak of the epidemic, economic downturn, and climate change, while the pause button was pressed for global development, it also gave people a period of calm thinking and a period of innovation and change. As far as color is concerned, what new fashion trends will it produce?
On October 29th, PERFORMANCE DAYS consultant and color expert Nora Kühner visited the "CTIC Fashion Academy Cloud Classroom", centering on the theme of "transformation", bringing the latest analysis of the trend of functional colors in the spring and summer of 2023. Through the seven stories of "Summer Sunny Day", "Favourable Perspective", "Untied", "Nature", "Relieving Chaos", "Double Blue" and "21st Century", we can interpret the emotion expression and application scenarios of different colors for people. Leading the trend of functional textile product development and color application.
Nora Kühner has been focusing on trend and color consulting, conceptual design services and brand building since 2001, and is also a color consultant for many well-known brands. On December 6-7, Nora Kühner will also present at the FUNCTIONAL TEXTILES SHANGHAI BY PERFORMANCE DAYS Shanghai International Functional Textile Exhibition held in the Shanghai World Trade Center Exhibition Hall, presenting the industry's analysis of 2023 fashion trends and providing development ideas for brands and designers .
Sunny summer day: the power to perceive life
Summer, sunshine, beach... Whenever it comes to summer, these bright and enthusiastic words flash in people's minds. Similarly, the summer of 2023 will be rich and bright. Color expert Nora Kühner said that the global outbreak of the new crown pneumonia has restricted people's freedom of travel. In their minds, people have strengthened the colors they have experienced in the past. This is also a strong desire to return. But if you want to go back to the past, you need to make some changes, re-organize the current lifestyle and consumption patterns, re-enter nature, and feel the rhythm of life. The main color of summer sun is not only suitable for more saturated scenes, but also shows a more powerful side from the use of some dynamic and sporty pictures, color illustrations and stripes.
Favorable perspective: exploring new ways to solve problems
The epidemic has made people think and seek new changes. At the same time tell people to overcome barriers and find new perspectives to look at things. "You may fail, but you need to experiment and keep trying to make things better." Nora Kühner showed people bright, sunny and light colors. These popular colors are not only suitable for designing women's shirts, but also suitable for outdoor sports and urban clothing design.
Untie: clarify the outline of the product
In the era of information explosion, with the influx of complex information, when we are overwhelmed, can we still judge what is useful information? What are indispensable in our lives? Nora Kühner said that the meaning of the theme of "unbinding" is not to make people break away from the daily routine, but to find out what is most important to people. This theme clearly and directly conveys the message of the product to consumers through strong colors.
Nature: Take responsibility for ecological and environmental protection
"We are a part of nature and the tenants of the earth, but we seem to have forgotten about this." Nora Kühner emphasized that we need to recognize the importance of nature to humans, protect nature, and explore how to live together. The popular color of this theme comes from nature, reflects the beauty of nature and the beauty of nature's fragility, and gives people a sense of restrained coldness. The color presentation of this theme will not make the fabric too shiny, but there is an appropriate faint flash, showing a natural and harmonious beauty, which is very suitable for outdoor clothing.
Dispelling chaos: exploring the beauty of slow-paced
Stay away from chaos and complexity, and integrate natural tunes into simple life. The theme of "Relieve Chaos" advocates simple and slow life. This is also the imagination of more young people's future life. This theme color uses extremely beautiful colors, such as bright pink, green and olive tones, to bring people more warmth and let people return to their own feelings. It is especially suitable for the application of outdoor shirts and T-shirts.
Double blue: clarify the boundary between virtual and reality
The blue landscape and sky are the tones of nature, blue metal shuttles in the city, the real world and the virtual world are intertwined, but it still can't conceal people's desire and exploration of nature. In a world full of skyscrapers, "double blue" allows people to clarify reality in this contradiction, inspires humans to think about how to live in harmony with nature, and highlights the importance of the outdoors. In this theme, blue is the main color, supplemented by flesh color and a small part of red, to better express people's spiritual connotation.
21st century: fusion of traditional culture and modern technology
"Digital" has become the most popular vocabulary at the moment. "We need to combine the legacy of history with digitization, which will push us forward." In the field of color trends, how to use the most appropriate colors to show the future world? Nora Kühner said that colors can also be digitized, but what needs to be considered is how to apply color matching methods to make the colors match the clothing perfectly. People need to think deeply about the past culture and human behavior with an open mind, so as to make better predictions about the present and the future.
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