From office workers to students to school, the hottest street fashion in Korea this winter is to wear a black knee down jacket.
In South Korea, down jackets such as Canada Goose, Nobis, and Moncler sell for more than 1 million won (approximately 6,100 yuan). However, the high prices did not hinder the enthusiasm of South Koreans to buy black long down jackets. A clerk from Moncler Seoul said in an interview with The Korea Herald: “Some popular models have been sold out in the summer and there are still A long waiting list.†There are also many Koreans who choose Haitao to buy down jackets, which is 20-30% cheaper than buying in Korea.
The best-selling fashion is still affordable (in terms of Koreans) affordable affordable down jacket. The popularity of black long down jackets has led to the sales of winter clothing in Korean department stores. Sales of Hyundai Department Store and New World Department Store have increased by 12.7% and 13.4% respectively.
The most popular among them is the Pyeongchang Winter Olympics Limited Down Jacket. Despite the poor ticketing conditions of the Pyeongchang Winter Olympics, only 31% of the tickets were sold in November, but a limited amount of 300,000 cooperative limited jackets were quickly sold out. The down jacket cuffs and back are printed with Passion Connected, the slogan for the current Winter Olympics. 14.9 million won (approximately 909 yuan) is much cheaper than similar products.
Picture by thestar.com.my
In order to grab the start, even more than 1,000 people lined up at the entrance of a department store in Seoul. The popularity of the PyeongChang Winter Olympics limited down apparel allowed the local apparel company Shinsung Tongsang, licensed by the organizer to produce down apparel, to soar 30%. In some South Korean trading sites, this down second-hand price has reached 2-3 times the original price.
But why is it that black long down jackets that look a bit soily are particularly popular in South Korea this year? The opinion of Korean fashionistas is that this is a continuation of Normcore.
There is no fancy element in the black long down jacket, and the length of the knee is very warm. It is very suitable for the cold Korean climate in winter. At the Seoul Fashion Week in October, the black long down jacket became a popular item on the show floor. Although there are no overcoat colors and less personality claims, the black long coat is comfortable, warm, and resistant to dirt.
Social media has also accelerated the popularity of black long down jackets among young people. Artists wear black long down jackets for street shooting, and people around the world also wear black long down jackets to upload their outfits on Instagram and KakaoTalk (similar to Wechat's APP), which makes people who don't have black long down jackets want to get as soon as possible. One and the same paragraph.
After almost a black long down jacket, this year's Korean street fashion has been unifying.