Crying sometimes, laughing sometimes. Silent sometimes, words sometimes. If you think about it, you will think about it later. Things that have been done will be repeated afterwards. Under the sun, nothing new. The ordinary world is probably the case.
Fashion profile
Brand Name: AUM
Established: 2009
Tomo Overview: AUM is a local designer brand based on the new lifestyle. "AUM" is the pronunciation of yoga meditation and represents the voice of nature. It means that all designs originate from the existence of nature, symbolizing a kind of natural attitude and a broad and broad inner strength.
It's almost like this
AUM Mumu pays attention to the concept of returning nature to life, and is keen to explore the philosophical topics of "people and nature, people's hearts and life." When the natural atmosphere meets the aesthetics of Zen, skin and fashion irritate the strong vitality between the gaps, and new urban women are more able to sense the world indifferently.
Q&A conversation
SZFW: The theme of this season's Shenzhen Fashion Week is “Art and Lifeâ€. How do you view the relationship between fashion art and life when designing and creating?
AUM: Always interpreting design as an ideal with life perception, keen to explore the philosophical topics of “human and nature, human heart and lifeâ€. All artistic methods such as movies, music, books, dance, artifacts, and technology can all become AUM's design inspiration. Because design originates from the existence of nature, the life that can be seen everywhere is connected with art.
SZFW: What is the theme of this fashion release?
AUM: The theme of the big show released in the autumn and winter of 2018 is "something like this."
SZFW: How to find the source of inspiration at the beginning of the design? Is there art or life involved?
AUM: AUM always maintains open minds and minds, observes the language and changes of the current era, and conveys the feelings of life in the United States through the combination of clothing and spirit. This time, we will cross the Eastern and Western cultures in Shenzhen Fashion Week and pursue the “beautiful city†to search for the best side of the city's miscellaneous appearances. Inspired by the general style of the general public, it extends the cultural differences in the different groups of people in the city.
SZFW: What message would you like to convey to everyone through the T stage of this Fashion Week?
AUM: Everyone's uniqueness and richness are extremely precious and worthy of being understood and respected. The theme of AUM in Shenzhen Fashion Week is "Something like this". It is to hope that women in modern cities will be guided to enjoy their lives while maintaining close contact with the world. They will cultivate a "comfortable" attitude in dealing with advances and withdrawals and in their daily lives. .
Does "certainly like this" mean a sentence or a sigh? What fashion language will AUM use to convey the next season's fashion mood? A/W2018 Shenzhen Fashion Week, AUM calls you in the “invisible cityâ€.
Show information
2018.03.12 17:00 B show field