China South China City in April to do international brand underwear exhibition in Shenzhen

The 5th Shenzhen International Brand Underwear Fair will open in South China City in April. According to the person in charge of the exhibition, the underwear exhibition will cooperate with South China City, planning to build China's first "never-ending" underwear trading platform. In addition to the show held in China underwear fashion trends conference, the first China underwear industry summit will be held.

An area of ​​40,000 square meters, the nation's largest comprehensive lingerie display trading platform officially settled in South China City yesterday. After experiencing the financial crisis and the brutal baptism of sharp drop in demand in the international market, many domestic underwear manufacturers have turned to the domestic market. In order to help enterprises solve the problem of channel construction in the domestic market, the Shenzhen International Brand Underwear Fair Organizing Committee 100 million yuan, to create this year 365 days never ending underwear to promote display trading platform.

South China City SIUF international brand lingerie show trading center official said that as a barometer of China's underwear industry - upcoming in early April the 5th Shenzhen International brand underwear exhibition, for example, compared with the previous, exhibitors growth Up to 250, from the first of only 5000 square meters to 24,000 square meters this year, a wider range of exhibits, functional underwear, men's underwear, the number of accessories increased nearly 25%.

Up to now, all underwear exhibition organizing committee has all the booths breeze has been completed, the mainland nearly 100 well-known underwear brand in this period will be all in Shenzhen debut.

For the current international brand underwear show, the organizing committee to conduct a more rational regional planning, the region is divided into brand zone, men's underwear zone, home service area. Compared with the previous four, this year's exhibition more than 250 exhibitors, exhibits a broader range, the exhibition will also be the first to set up men's underwear zone.

It is reported that underwear exhibition organizing committee and Shenzhen South China City invested nearly yuan to build China's largest integrated underwear show trading center has been officially started. Zhou Tiansheng, vice president of Guangdong Textile Association, said at the meeting that this long-term lingerie exhibition and trading center will greatly expand the hardware platform for Shenzhen as the central position in China's underwear industry.