MONTAGUT Men's Autumn Winter 2016 New Collection Fashion Show

MONTAGUT Men's Autumn Winter 2016 New Collection Fashion Show

On July 20th, MONTAGUT 2016 “Achieve the Urban Upstart” autumn and winter fashion show was held in Shanghai International Industrial Design Center. As a shocking and forward-looking fashion event, MONTAGUT breaks through the traditional fashion show model, boldly injects theatrical elements, and brings a unique fashion experience to guests and the media.

“He creates personal style with creativity, creates insights with success and establishes a reputation for excellence.” The urban upstart is a non-traditional modern man with a fearless and innovative mindset, a unique style of clothing and independence. His attitude towards life, his qualities perfectly embody MONTAGUT's brand new value. His personal qualities of bravery, fearlessness and self-confidence are examples of entrepreneurs in the 21st century. With calmness, love of communication, and the courage to face challenges, he enjoys his loved business with ease, and has become a knowledgeable urban upstart.

This season's MONTAGUT and MONTAGUT LATITUDE autumn and winter collections use the exquisite and stylish tailoring concept and extremely dynamic leisure design to interpret two different types of urban upstart fashion styles. The design emphasizes the sharp contrast of colors, clever use of quality natural fabrics and symmetrical texture design to create elegant, comfortable and unrestrained fashion products designed for urban upstarts.

At the fashion show, MONTAGUT uses an innovative shared workspace scene to showcase the entrepreneur’s personal charm. Through five different scenarios, the models vividly demonstrate the life attitude of the urban upstart in the “real life”. The unique fashion style suits different occasions and expresses different moments in the daily life of entrepreneurs. On the spot, Surprise Axle Dance and keyboard playing brought the atmosphere of the fashion show to another peak. The guests were invited to interact with the model and explore the unique style of the city's upstarts. They experienced the latest and highly sought-after MONTAGUT 2016 autumn and winter products.

“We are very pleased to create a visionary and historic new page for MONTAGUT. MONTAGUT, France is known for its centuries-old history and exquisite meticulous craftsmanship. The new theme of “Achieve the Urban Upstart” infuses brand with new creativity, vitality and modernity. element. "Mr. Nicolas Gros, Vice President of MONTAGUT said.