Underwear has been a private topic of privacy, but now it has become an indispensable element of fashion life. Love, Ou Difen, ancient and modern, MarieClaire, Avon Ting ...... For many young fashionable women, a series of underwear brands can almost blurted out. According to statistics, China's underwear market is growing at a rate of nearly 20% annually. Authoritative sources said that the next 5 years, China's underwear market will have 500 billion yuan of huge sales space. Underwear has become one of the most promising industries in China's garment industry and the last piece of cake in the apparel industry.
Underwear industry's rapid development and growth, from the barometer of China's underwear industry, will be held in early April the Fifth Shenzhen International Underwear Exhibition changes in the development of speculation. From the first only 5,000 square meters to 24,000 square meters this year, the underwear brand has mushroomed. At present, all the brand booths have all been filled, love, Ou Difen, ancient and modern, Olignon, Qian Shi Seoul and other well-known underwear brands will debut at the show on stage. Compared with the previous year, the number of participating enterprises was even more, reaching 250 with a wider range of exhibits. The number of functional underwear, men's underwear and equipment accessories increased nearly 25%.
According to statistics, the proportion of domestic products sold by textile enterprises is continuously increasing. In the first half of 2009, the proportion of domestic sales of enterprises above designated size exceeded 80%. By 2010, it is estimated that the proportion of the domestic enterprises above the designated size will reach 83%, and it is probable that the figure will exceed 85% by 2015. Domestic sales will be the most important market for China's textile industry. Domestic underwear brands that once started as OEMs will have to pay more attention to the competition in the domestic market.
Who can be eligible to share 500 billion yuan cake? Experienced the financial crisis and the sharp drop in demand in the international market after the baptism of the more and more enterprises, especially the traditional foundry business, focusing on the brand awareness is the inevitable trend of the underwear industry.
Insiders, China's underwear industry has many foundry companies, their processing quality, technology and other aspects of fully comparable with the international brands, but in brand building, channel construction, marketing and other aspects of the capacity is still weak. China's underwear industry, the real era of brand development is coming. Can be expected in the near future, the underwear industry will pay more attention to consumer brand awareness building, more high-quality branded products will be into the eyes of consumers, followed by, and more in the industry Harsh competition.
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