Wenzhou businessman Sun Xiaofei relieved. He won the Pierre Cardin part of the Chinese market brand trademark transferee. The controversial Pierre Cardin acquisition finally concluded: the afternoon of January 8, 2010, Cheng Long Co., Ltd. (hereinafter referred to Cheng Long shares - such as Sun Xiaofei Wenzhou businessmen to acquire Pierre Cardin and the establishment of the company ) The office in Paris, France, received a signed autograph by Mr. Pierre Cardin: Pierre Cardin has signed an agreement with Wenzhou Chenglong Company, and the acquisition of 37 million euros (about 370 million yuan) has also been received. Prior to them (referring to Pierre Cardin Company) did not negotiate with the Shanghai service. This is the first time Pierre Cardin has come forward to announce the partners. Beginning in April 2009, Sun Xiaofei led three other Wenzhou businessmen to visit France and Pierre Cardin head - Mr. Pierre Cardin to negotiate the merger and the initial intention, signed the "Letter of Intent on Trademark Transfer." September 11, 2009, Cheng Long shares in France formally signed with Mr. Pierre Cardin "Trademark Transfer Agreement." Prior to the signing of the agreement, Chenglong shares have paid the transfer price of 37 million euros reached by both parties in cash, and Sun Xiaofei get the right to use some trademarks of Pierre Cardin in Greater China leather goods, knitwear, shoes and so on. Sun Xiaofei step by step in the implementation of the original program, the service in Shanghai Import and Export Co., Ltd. (hereinafter referred to as the Shanghai service) the acquisition of Sun Xiaofu give birth to variables. Agent unwilling Sun Xiaofu step by step to leave Sun Xiaofei privately disclosed that he will win, and aspire to win. Acting at the domestic more than 20 years Pierre Cardin products one of the agents - Shanghai service in that Pierre Cardin brand trademark transfer, also want to obtain ownership. At the same time, Shanghai service also with more than 20 domestic Pierre Cardin an agent jointly issued a statement, hoping to maximize the legitimate rights and interests of existing agents, and an agent is fully supported Shanghai overall service acquisition plan . According to Sun Xiaofei before the oral, they as early as April 2009 and Pierre Cardin signed a "letter of intent to transfer the trademark." However, in October last year, Shanghai Service claimed that it had started the subscription of the Chinese franchise of Pierre Cardin in March 2009 and the official approval of the National Development and Reform Commission in August of the same year. It has also acquired the eight districts in downtown Paris, France Specialized subsidiaries. According to the Shanghai service, Shanghai service compares Sun Xiaofei one month in advance with Pierre Cardin reached a transfer agreement. In response, Sun Xiaofei and Shanghai service on the Pierre Cardin brand transfer conducted a fierce rivalry, both sides have their own views, the latter even openly claim that they are the only approved by the National Development and Reform Commission Acquirer, other companies and Peel Mr. Cardan's transaction will not be approved by the Chinese government authorities, and will not rule out the possibility of taking legal measures to regain trademark management rights in the future. On October 19 last year, Sun Xiaofei submitted the application for trademark transfer of Pierre Cardin to the State Trademark Bureau and awaited the final approval of the General Administration of Customs. On January 7, before a phone card's interview with Sun Xiaofei, Peircean's statement was not sent, he said he did not want to explain too much about the incident, depending on the final outcome. In fact, Sun Xiaofei has made careful arrangements for the transfer of this brand. August 17 last year, Sun Xiaofei and other will be established for the acquisition of Pierre Cardin Cheng Long shares of the industrial and commercial and tax relations moved to Wenzhou Development Zone. Wenzhou Mayor Zhao Yide explicitly instructed to support the project settled in the zone, while Wenzhou Development Zone has organized a special investment team in order to serve the Chenglong shares. Next, the zone will carry out the project according to the projects provided by Chenglong and confirm the application for the land. The two sides will also sign a framework agreement for the project to settle in the zone and ensure that the project will be implemented in the zone as soon as possible. According to Sun Xiaofei's vision, after the success of the campaign, Cheng Long shares will become China's Pierre Cardin global sourcing R & D center, and use of Pierre Cardin's global channels to promote China and Wenzhou products, along with the acquisition, but also There will be a huge Pierre Cardin development plan. Informed sources, Sun Xiaofei and Mr. Pierre Cardin negotiations earlier than the Shanghai service. However, when agents at Shanghai-based service level, hearing the news that Pierre Cardin, acting for more than 20 years, had been taken over by Wenzhou businessmen, they had a conflict with their heart and this was the last thing they wanted. . Therefore, they began to rush quickly and Sun Xiaofei to compete for Pierre Cardin brand trademark rights. January 7, 2010, the reporter called Pierre Cardin another agent Tianjin Jinda verify the matter, the other promised to give a reply later, but by the time of writing did not reply. Reporter and Shanghai service interview failed to verify. "We heard Sun Xiaofei talk about the acquisition of Pierre Cardin a long time ago, and when the Shanghai service also hopes to acquire the acquisition rights, Sun Xiaofei has privately disclosed that he will win and is determined to win. It is with such confidence that he has very successful cases and experiences in the field of international brand agency, which is totally different from the agent's operation with Pierre Cardin, and his experience in this area has touched Pierre Cardin. " Close to Sun Xiaofei who disclosed to reporters.
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