At present, the function of clothing has long been not limited to sociality, social rules, social culture and even decoration. With the rapid development of the Internet and intelligence, consumers have higher expectations for it, clothing and related accessories. The company is also giving it more excellent experience and human care.
According to Gartner, a world-renowned consulting firm, smart apparel has climbed from a frozen state with almost zero shipments in 2013 and 2014 to 26 million in 2016, making it one of the largest shipments in the smart wear sector. Is becoming a new trend. Such as AiraWear and Hera.training smart sports vest, it can monitor the body signs and environmental parameters of the user in real time; Lyle & Scott electronic payment jacket, allowing users to quickly use the NFC sensor on the cuff to pay for the goods; intelligent flexible mechanical suit, Help patients with stroke, multiple sclerosis and the elderly to walk like normal people again... At the upcoming CHIC show in October, a group of new technology companies that are taking the best of their clothing intelligence will also make a wonderful appearance. The most touching thing is that they are more and more concerned about consumers.
Gate of defense
Textiles such as clothing can have natural silver ion antibacterial system, advanced waterproof and anti-fouling protection shield, excellent waterproof and antifouling performance, high efficiency anti-mildew and anti-fungal system, basic fabric softening system, efficient anti-microbial protection, anti-allergic treatment of textiles. Long-lasting anti-mosquito and anti-microbial protection... These are the functions of Hansk's textile product line HHLTECHNOLOGY.
“Hansk HHLTECHNOLOGY has been a mosquito-repellent product for 20 years. It is also the first company to implement anti-mosquito function in apparel fabrics. This technology was mainly used in European extreme, outdoor, maternity and infant clothing and home textile products. In the past few years, we have paid more and more attention to the development of the Asian market.†Han Deng, deputy general manager of Hansk, explained that the HHLTechnology brand anti-mosquito antibacterial product VitalProtection is an efficient mosquito repellent agent, including effective prevention of mosquitoes, mites, bedbugs, flies and The bite of flea is a very unique textile treatment technology, which can prevent blood sucking and biting of mosquitoes and other pests by more than 90%. At the same time, the product also has antibacterial effect, inhibits odor, prevents fabric discoloration and degradation, and such textiles In the case of washing 20-30 times, it can effectively prevent mosquitoes, moth-proofing, bedbugs, antibacterials, etc., and greatly reduce and prevent the spread of health-related risk diseases. At present, this technology is mainly used in outdoor equipment, outdoor clothing, home textiles, commercial textiles, medical textiles, military textiles, casual wear and sportswear in the field of textile and garment.
Talking about the reasons for entering this market segment, Yao Dengyun felt deeply: "According to statistics, more than 100 million people are infected with mosquitoes every year, and more than one million people die from mosquito-borne diseases. If dengue fever, once Infection, even if it is cured, will result in low immunity. The mortality rate of hemorrhagic dengue fever is as high as 15-50%. The most concerned Zika virus can cause fetal malformation and cause complications of nervous system and autoimmune. It is said that the constant change of climate, the surge of international tourism and the mosquitoes carrying viruses have increased the immunity of sanitary insecticides, leading to globalization of infectious diseases, increasing the incidence of diseases, and bringing new challenges to the world's health control. Zika, which appeared in the Americas, was originally transmitted by Aedes aegypti. In 2016, it has been found that Aedes albopictus can also spread Zika virus, and there are many cases of infection in Singapore. There are also imported cases in China, except for traditional anti-mosquito methods. In addition, there is now another protective wall, which is to use HHLTechnology anti-mosquito clothing, which can also effectively reduce the chance of mosquito bites. The risk of spreading diseases by mosquito bites is long-lasting. In addition, after the current consumer subjects 70, 80 and 90, both the concept of consumption and the pursuit of quality of life and consumer experience have “only the bestâ€. The obsession, so the anti-mosquito clothing market has huge market demand and opportunities, the Japanese media also predict that anti-mosquito clothing is an important development direction in Japan in the next 10 years."
So what is the safety of such anti-mosquito products that are attached to clothing and that are part of the population for pregnant women and children? In fact, this topic is also a place that Yao Dengyun is proud of. “First of all, the most important feature of HHLTechnology products is that the active ingredient is a completely safe and very effective chemical. Pyrethroid is a synthetic version of this naturally occurring organic protection, which is recommended by the European Union 98E/C and the US EPA. Mosquito ingredients. Secondly, this ingredient has been used safely for over 50 years in Europe and America. In addition, Hanske European customers include first-line outdoor, sports, home textile brand experience, and we have been selling in the European market for 20 years without any consumption. In addition, our anti-mosquito products have passed the certification of the Finnish RinREACH safety statement, OEKO-TEX® hazardous substances certification, the skin sensitivity test of the Turku University in Finland and the European Union, WHO and the US EPA recommended: safe, non-toxic, Zero stimulation."
In view of the attraction of this smart clothing anti-mosquito field, Yao Dengyun said that he has already cooperated with brand customers including JackWolfskin of Germany (JackWolfskin launched VitalProtection anti-mosquito clothing in SOGO in Hong Kong in April 2016); Vango and MountainWarehouse in the UK; BalenoEquip in Australia (antibacterial) Anti-mosquito sleeping bag liner, treated with HHL Technology VitalProtection to provide effective and long-lasting antibacterial and anti-mosquito protection); South Korea's NSRriding (developing anti-mosquito shorts); Japan's PenField; Singapore's SpringMaternity (maternity series); China's Baleno, Psyche, Muen Angel, etc. all have cooperation.
HHLTechnology has a professional service team to provide comprehensive technical support for cooperative brands, such as rich experience in fabric processing, on-site processing services, supervision of processing to ensure quality, inspection of processed fabrics, supervision of tag and certificate issuance. HHLTechnology is a "one-stop" shop for textile technology. All technology families are seamlessly compatible, saving production time and final cost for manufacturers and plants. This also translates the customer into additional profits.
Healing
In the week ending in August, Aijia Technology launched the first graphene protective gear product launched by the “One†public number, with a sales volume of 2,450 sets a week, ranking first. A food court sold 888 sets on the same day, and as of August 31, it sold a total of 3,058 sets, of which 495 were pre-sales. Shipment is expected on September 25.
Talking about the reasons for the hot products, Aijia Technology CEO Chen Lijun told reporters: "One is that the product is just needed in the market. At present, many people have high incidence of cervical vertebrae, lumbar vertebrae, and frozen shoulder because of work pressure and bad habits. There are shortcomings in the core technology and design of comfort and convenience, so the market has great demand for such simple, convenient and efficient products. Second, the ingenuity has been developed. Our set of protective gear products from research and development to market For more than a year, the protective gear products also include graphene intelligent waist, knee pads, neck protection three-piece series, graphene intelligent warm palace belt, graphene eye mask, etc. Each of our products is the top in the field in China. Medical experts jointly developed, through Beijing Women and Children, Dongzhimen, Wangjing Hospital orthopedics, gynecology medicine for clinical, testing and demonstration, and through the US FDA certification, has also done many improvements in the details of consumer demand. The third is "a "It is a rigorous partner. After half a year of contact, it relies on a mature supply chain and has made a test on us based on user needs." , Certification, testing, and many other amendments, making us more effective docking consumers. "
In fact, this is just one aspect of the application of Aijia Technology - the direction of great health. Chen Lijun explained that another important application of Aijia Technology is clothing. Aijia Technology owns the core technology of graphene, graphene textile fiber material. This material is highly efficient, very soft and washable, and is very well integrated and matched with the apparel industry and the big health industry. Aijia Technology makes the graphene textile fiber material into a standardized intelligent heating module, which is embedded in the key position of the garment. Through the energy supply system, the autumn and winter clothing can be made light and warm, and a graphene intelligent heating mold is added. The group's winter clothing can provide temperatures of 35, 45, and 55 degrees Celsius, which means that one garment can meet the needs of different temperature environments. For special people who need to work in extremely cold environments, graphene smart heating suit can not only solve the problem of warmth, but also make clothes become bloated and enhance the flexibility of activities. In addition, Aijia graphene heating module has a feature that can release 5-25 micron light waves, which can make the inert water molecules in the body become activated small molecules, and exchange substances between cells faster. It is very helpful to transfer nutrients into cells, bring out metabolic waste, accelerate blood flow and local microcirculation, and keep the body healthy.
For apparel companies, Aika Aijia Technology has customized the “Graphene+Intelligent+Big Data†technology to create a smart and healthy graphene smart wearable solution. The graphene pressure sensor is applied to the clothing to collect the heart rate and blood of the human body. Health data such as oxygen. And help companies better understand consumer behavior habits and consumer demand, and make more accurate market decisions. Ten million server platforms are built to build enterprise CRM systems based on big data. Finally, help the garment industry to complete the transformation and upgrading. At present, Aijia Technology has cooperated with more than 50 clothing brands such as Erdos, Qipirang, Jiu Muwang, Bosideng and Hengyuanxiang to create various types of graphene intelligent heating garments, such as hot down jackets, vests and heating pants. At present, the cooperative clothing brand has achieved a 10-20 times increase in orders.
At the beginning of June, Aika Aijia Technology “Development and Application of Graphene Intelligent Garment System†was rated as “International Advanced†by the authoritative experts of China Textile Industry Federation. The project applied for 6 invention patents and authorized utility model patents, 5 software copyrights. Pieces. Aijia Technology also promises to cooperate with the clothing brand to help the cooperative brand upgrade the product once a year. Chen Zhijun said, “In this October CHIC exhibition, Aijia will add explicit materials in the original intelligent heating field, that is, let Consumers in apparel companies can more intuitively perceive and see the more personalized forms of smart clothing, making smart clothing a thing that ordinary people can see."
Technology changes life and intelligence leads the future. At this year's CHIC show, there will be more and more pioneering companies like Aijia Technology, which will show more performance in the future.
Editor in charge: Xu Yuehua
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