Bell and 414 towel advertisements during the Republic of China
National Government measures the index coefficient of the life index
The "Champion 414" towel was born in the 1930s. In 1932, the towel factory of Shanghai Sanyou Industrial Co., Ltd. was blown up by the Japanese invaders and production stopped. Affected by this, the high-end domestically produced high-quality towels in major stores in Shanghai and other places were out of stock. Li Kangnian, who founded Shanghai China National Cargo Company and China Clock Factory, seized the business opportunity and founded China Cuizhong Manufacturing Co., Ltd. (now Shanghai Leading Home Textile Co., Ltd. Cuizhong Towel Factory) in 1937, specializing in the production of quality domestic towels. After the towel was produced, the company registered the “Zhong†brand trademark, and the word “Cuizhong†formed a bell-shaped pattern. As a new brand, Li Kangnian attaches great importance to product quality, insists on selecting the best raw materials, and the selected advertising slogan is also very cautious and practical: "The quality of the literature is luxurious and outstanding."
There is still a story about the origin of "414". After the "Zhong" brand towel was listed, Li Kangnian vigorously carried out sales promotion activities through the Chinese domestic cargo company and other major companies located in the prosperous section of Nanjing Road, inviting consumers to "try it out." At that time, the towels produced by other domestic towel factories generally only had the logos, colors and styles of the towels. The "Chung" brand towel is specially marked with the item number to show the difference. At that time, the number of towels manufactured by Cuizhong Company was “414†and “101â€. In the market, the "414" towel has been recognized by consumers for its quality and novel chromatography. Therefore, "trying a try" and the item number "414" became synonymous with the "Chung" brand towel trademark at the time, and it became synonymous with the quality towels of the company. It also included the request of the consumers to "make the world" Good wishes. Later, some consumers thought that Li Kangnian deliberately set the trademark name as “414â€, the purpose is to let the consumers come to “try itâ€. It seems that this statement has no evidence and should be the result of rumors.
The "414" towel is not only superior in quality, but also has a distinctive style. Bleaching is the base color, red, green and blue are the three primary colors, red is the spring, spring is blooming, and flowers are blooming; green is summer, lotus is blooming, branches are green; blue is autumn, autumn is high, blue is long; white is representative In winter, snowflake flies and foreshadowing, symbolizing the "414" towel for all seasons.
After the "414" towel product gradually opened up the market situation, it was not only sold well in China, but also exported to Nanyang, becoming a recognized domestic product. In 1947, Cuizhong Company obtained the exclusive right to use “414†as a registered trademark. In 1948, the "414" brand towel won the special prize at the Shanghai International Goods Exhibition. At that time, the National Government promoted the life index due to soaring prices, and the "414" towel (each) was also listed as one of the indicators.
Reference to the measurement of the national consumer price index in the planned economy period
After the founding of New China, the "Zhong" brand "414" brand towel ushered in the spring of great development. In 1951, the annual output reached 2.64 million. After the public-private partnership in 1954, Cuizhong Company changed its name to Cuizhong Weaving Factory and applied for registration of the composite trademark “Zhongpai 414â€. In 1966, it was renamed Shanghai Towel Factory No. 9. In 1978, it was renamed Shanghai Cuizhong Towel Factory. In the 1950s and 1980s, in order to continuously improve product quality and maintain brand reputation, Cuizhong Towel Factory has carried out several major process improvements and improved the problem of how to improve the durability of the towel, especially in the summer. The various indicators of the use of towels have repeatedly passed the quality certification of the relevant state departments. Both the Liberation Daily and the Xinmin Evening News have reported on this. It is precisely because of the unremitting pursuit of excellent quality, "414" brand towel has always been invincible in the fierce market competition in the 1980s, and continues to win the favor of consumers with its excellent quality. Since 1979, it has been rated as a famous product by the Ministry of Textile Industry twice. In 1992, the annual output reached 9.828 million.
In 1996, in order to achieve new development, Shanghai Cuizhong Towel Factory merged with Shanghai Towel Factory No. 3 to form Shanghai Cuizhong Towel Factory. In the industrial restructuring in the 1990s, many textile old enterprises in Shanghai stopped production or stopped production. The Cuizhong Towel Factory reviewed the situation, overcame difficulties, was good at innovation, withstood severe challenges and achieved new development. At present, Shanghai Cuizhong Towel Factory has developed into a professional towel manufacturer integrating product research and development, production, sales and logistics. Adhering to the brand slogan of “taking the lead before and after, excavating the crowdâ€, the “414†brand products have also developed from color strip towels to more than 180 varieties in 6 series. The “Zhongpai 414†brand has not only become one of the fist brands of Shanghai Leading Group Co., Ltd., but also has become a unique brand in the national towel industry, and has been highly praised by consumers at home and abroad. The "Zhongpai 414" trademark has been rated as a famous trademark in Shanghai for 6 consecutive times and has been awarded the title of Shanghai Famous Brand for 11 consecutive times. In 2006, the "Zhongpai 414" brand was awarded the "China Time-honored Brand" by the Ministry of Commerce. In recent years, in the face of fierce competition between Chinese and foreign brands, the annual sales of “414†color strip towels still reached about 5 million.
During the planned economy period, the "414" towel, as a "high-end goods" in the eyes of Shanghai people, has also become a reference for measuring the national consumer price index. At that time, the price of a towel was the same as the price of a pound of meat, which was 7 points and 8 points. Even now, the price of about 15 yuan in the market price is still similar to the price of meat. Since the 1970s and 1980s, the "414" towel has not been lacking in the labor protection products issued by most institutions, factories and enterprises in Shanghai. The red, green and blue white striped towels are the most classic products of the "414" towel. Although the pattern is slightly old-fashioned and simple, due to the excellent quality, it is still the best choice for many Shanghai aunts to buy towels. It is also a profound memory in the hearts of generations of Shanghainese.
Then, with the further opening of the market, it is clear that 414 does not represent the representative of high-quality towels, but the 414 classic color strips will never fall behind!
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