When it comes to the field of secondary and gemstones, people usually don't tie the two together. But in fact, the number of times that jewelry appears in various animations is not a small number, and now the animation surrounding market is booming and rapid, so the jade jewelry It can be sold as a part of the animation.
At present, in addition to TASAKI such a large company and animation linkage production around the situation, very rare, of course, the price is also very expensive, Phosphate (also known as shale, is a rare hydrated zinc phosphate mineral. The chemical composition is Zn2Fe(PO4)2·4H2O, monoclinic system, Mohs hardness 3-3.5.) The model can not even be accepted by ordinary people, equivalent to more than 200,000 yuan. However, with the popularity of the animation of "The Country of Gems", TASAKI's expensive surrounding area was sold out in a short time. Many buyers bluntly said: "I was interested in these gemstones after watching the animation."
But in addition, most of the other secondary yuan and jade jewelry around the jewelry are relatively cheap, the material is generally used 925 sterling silver or titanium steel, and the price difference is a hundred times, so the price is also available to the average person.
In the Chinese market, physical store sales account for only a small portion of sales, and most of them rely on online platforms for trading. The selling price ranges from 890 yuan to 200 yuan, and the seemingly low price is lower. For a ring of 925 sterling silver, the production cost is about 10-15 yuan, and the inlaid stone of this kind of jewelry is generally a very cheap stone of cubic zirconia, so there is considerable profit in this.
From the sales point of view, randomly open a Taobao merchant's products, you can see that the monthly sales are in three digits, this is only the number of single-item goods, if you count all the surrounding goods in the store, multiply the profit estimate, a family The store's monthly profit will reach several hundred thousand yuan, which is enough to show that this product has great commercial value.
Judging from the current market situation, some pioneer companies have entered the field, such as Shenzhen Culture Development Co., Ltd., which has a registered capital of 10 million yuan and is a relatively large company. The products produced are basically 925 sterling silver products.
At present, most of the products are relatively cheap. Next, there will be more jewelry companies entering the market, and compete for the market of the middle and low-end secondary Yuanbao jade jewelry, the competition will be more intense, the product quality is not enough, the design is not beautiful enough and its scale is relatively small. The company may therefore close down or be gradually acquired by a large company.
Some companies will also enter the high-end market, and cooperate with well-known animation companies to launch linkage products of well-known works. It is also likely that they will not be sold in the form of wholesalers, but will be profitable in the form of limited sales. It is a common sales strategy for companies to supply scarce products through limited sales and to provide customers with scarce products, thus stimulating consumer demand for the products. And research shows that limited sales have a greater impact on young people, and most of the products purchased are young people. In addition, such products are also likely to occupy a small share in the wedding jewelry market, can be offered to couples who are both anime lovers for both men and women to buy, used at the time of marriage.
It is foreseeable that the combination of anime IP and jewellery varieties will become more and more abundant, and the combination will also emerge in an endless stream. For this piece of blue ocean, is to seize the opportunity or wait and see, the answer is in your heart. Welcome everyone to leave a message and tell your opinion~~
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