Recently, Japan's top manufacturer, Nakajima, publicly admitted that due to insufficient production, China's low-cost steel balls were purchased and sold as Japanese products.
Originally, the game of "selling sheep's head and selling dog meat" was not played according to the script of "Yangtou" shoddy and "dog meat". Instead, it was robbed by the cheap Chinese steel ball.
According to Zhai Zhongdao’s public statement, the precision steel balls purchased at low prices in China meet the standards required by customers. “At least so far, safety has not been affected.â€
All along, in the high-end manufacturing field of precision steel balls, the Chinese people’s self-confidence of “ Made in China †is slightly insufficient, but this successful experience of playing the “replacement†of top manufacturers reflects the “Made in China†from the side. The inertia of thinking should be changed.
Make a diaper that is more comfortable than the mask
“Many people have become accustomed to seeing China as a world processing factory and a processing plant for low-end and mid-range products.†Hu Jin, a representative of the National People’s Congress, said in response to the incident in Yuzhong Island that although at the macro level, “Made in China†There is a gap between the overall level and the average unit price and the world's advanced manufacturing industry, but it cannot be denied that in some areas, it has already had the power to catch up with the world.
In fact, over the years, Chinese manufacturing has been narrowing the gap with the world.
Once it broke highly dependent on imports of "ball pen" had been successful research in September 2016. On the top of the two national conferences in 2017, Gao Xiangming, the deputy of the National People's Congress and chairman of Taiyuan Iron and Steel Group Co., Ltd., took two sessions with his own pens.
Two of the country this year, boarded the stage again, Gao Xiang Ming said, TISCO Group not only successfully developed the "steel nib", also high-speed rail, nuclear power and other fields developed highly sophisticated steel products, export more than 1 million tons in 2017, a record A new high in history.
Such a breakthrough has also occurred in the textile industry.
"Baby wear diapers is actually a textile that is more comfortable than the mask, but the high-tech fibers that make diapers have long been controlled by the United States and Japan. Without such fibers, fabrics that do not have diapers can be produced. "According to the National People's Congress, Chairman of the Board of directors of Shandong Ruyi Group Holdings Qiuya Fu, in recent years, the focus of high-tech wishful transformation investment of 10 billion yuan into China textile Engineering R & D Center, high-tech high-performance fibers and soon was born here and has Leading the world.
The reason behind the Chinese people's "crazy" foreign brands
Above the two sessions of the country this year, Qiu Yafu also provoked a "very hot" topic.
“Why do Chinese consumers would rather spend 20,000 yuan to buy 'Canada Goose' and don’t want to spend 2,000 yuan to buy domestic down jackets? This is the brand gap.â€
On March 6th, at the opening meeting of the Shandong delegation, he asked himself and asked for Chinese clothing to tear off the cheap labels and called on Chinese companies to strengthen their brand building.
“Three minutes to buy a shop, Chinese tourists snapped up the 'Canada Goose'â€. Such a story seems to have met.
Liu Ting, deputy of the National People's Congress and the head of the kitchen and bathroom space division of Matsushita Electric Appliances (China) Co., Ltd., still remembers the fact that Chinese people went to Japan to buy smart toilets three years ago.
This year's government work report puts forward "a Chinese quality revolution." Hu Ye said, "Quality Revolution" Made in China put forward higher requirements, it is necessary to achieve a breakthrough in the quality, but also to gain a firm foothold in the brand. "Made in China can't just be willing to do 'dog meat', be the foundry of the world; build a brand and be your own 'sheep head'."
One of the recommendations of the National People's Congress and Chairman of Xiaomi Technology Co., Ltd. Lei Jun this year is to enhance the global influence of the "Made in China" brand. He said that in order to comprehensively improve the quality of Chinese manufacturing, we must strive to build a Chinese brand with a world-class reputation.
The proliferation of foreign trademarks indicates that they are not confident
In 2011, the expensive Da Vinci furniture was exposed by the media, and the domestic brands were posing as foreign goods. In life, a similar phenomenon of fake “foreign brands†is not uncommon. The purpose is to make domestic consumers mistakenly think that they are foreign brands, thus creating a brand premium.
This year's National People's Congress, Pan Baochun, deputy of the National People's Congress and vice chairman of the Anhui Provincial Federation of Industry and Commerce, specifically proposed this issue and proposed that the use of Chinese characters should be included in the mandatory standards. He said that merchants put long-term "foreign names" on national brands, which is ultimately a manifestation of cultural unconfidence.
This lack of self-confidence also exists in the automotive field. After decades of independent innovation, Chinese national brand cars have finally taken the lead in the contest with the joint venture brand, waiting for the opportunity to go to the world. However, Zhu Huarong, deputy of the National People's Congress and president of Changan Automobile, found that national brand cars did not establish a good brand image in the hearts of Chinese people, and the brand premium was still relatively backward.
“Some domestic shirts only sell for 100 yuan, while foreign brands sell for 8,000 yuan; in fact, the gap between products is not so big.†Qiu Yafu said that the establishment of Chinese manufacturing brand image requires domestic consumers to continuously upgrade their national brands. Cognition and confidence.
"Sometimes, the quality of national brands is not good enough, but the inertia of the Chinese people is at work." Hu Ye said that to make the Chinese manufacturing to the world, it must first be recognized by the Chinese.
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