"VANCL founder and CEO Chen Yinian recently revealed plans to launch a new e-commerce platform called V+ (vjia.com), aiming to become the 'Sanlitun Village of the Internet' and the 'Xidan Joy City of the Internet.' The site, which went live on the 18th, is currently in trial operation. According to insiders, Chen has secured over $50 million in funding from several investment firms, with the goal of building what many call 'the Amazon of China's fashion industry.' The platform features major brands like Nike, Adidas, Lee, and more than 60 sub-brands, offering users a wide range of fashion choices.
Industry experts believe this move will shake up the online apparel market, intensifying competition among e-commerce players. VANCL’s new venture comes as a response to user demand for more offline brand options available online. This led to the creation of V+ as an independent platform separate from Vanke Eslite. The initial lineup includes well-known names such as G-star, Mark Waffi, IZZUE, KAPPA, New Balance, and Aimo. Several international brands are also considering joining, waiting to see how V+ performs after its launch.
The online fashion market in China is booming. According to recent reports, clothing has become one of the fastest-growing categories in e-commerce, following books and electronics. In 2009 alone, online clothing sales reached approximately RMB 64 billion, with 86 million consumers making purchases. Online apparel now accounts for about a quarter of total clothing spending, and that share is expected to grow as more people gain confidence in online shopping.
Analysts have mixed opinions about V+'s potential. While some praise its ambitious vision, others point out that competing with giants like Taobao will be tough. International analyst Cao Fei noted that while Taobao is likely to expand into fashion, V+ may struggle to match its traffic and user base. However, with a clear focus on younger generations—especially those born after 1985—V+ could carve out a unique niche in the market."
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Jiangyin Minglang Textile Co., Ltd , https://www.jymltextile.com