After the global financial crisis, the Chinese textile and apparel industry entered a phase of consolidation, adjustment, and improvement. Market demand and industry structure began to shift subtly, prompting a wave of innovation within the sector. A number of leading Chinese clothing brands started exploring new directions—grouping, diversification, and internationalization. As a result, numerous new brands emerged, reflecting a growing trend toward cross-category development, regional expansion, and blurred industrial boundaries.
Relying on creative leadership to gain influence in the global market
It's hard to deny that China is the world’s largest manufacturer, consumer, and exporter of textiles and apparel. However, one challenge remains: the lack of globally recognized Chinese fashion brands. “Fashion is the driving force behind any successful brand,†said Gao Dekang, Chairman of Bosideng International Holdings Limited and a representative from the Textile and Apparel Chamber of Commerce. He emphasized that while Chinese brands are hardworking, they often lack the deep investment in creativity and brand value that international competitors possess. "What we need is not just effort, but also cultural confidence and a strong brand identity rooted in our national heritage."
During his visits to France, Italy, and the U.S., Gao was deeply impressed by the rich cultural background of global fashion houses. In his view, the main obstacle for Chinese brands is the lack of bold imagination and creative thinking—key factors in achieving brand premium status in the future.
On September 10, 2010, a unique event took place at Zhangjiajie National Forest Park, inspired by the movie *Avatar*. A mysterious "space ship" appeared under the towering rock formations, with visitors dressed in colorful feathers and glowing lights. The event, titled “Feather Sings and Charms Zhangjiajie,†marked the launch of Bosideng’s 2010/2011 autumn/winter collection. It combined the natural beauty of Zhangjiajie with futuristic visuals, creating a magical atmosphere that captivated nearly 1,000 attendees. The collection showcased innovative concepts that aligned with modern fashion trends, demonstrating Bosideng’s ability to blend creativity with market appeal.
For years, Gao Dekang has focused on customer-centric values, using the emotional appeal of “ethnic, fashionable, and forward-thinking†to strengthen the brand’s cultural identity and design innovation. By balancing artistic vision with commercial needs, he has helped Bosideng achieve both critical acclaim and commercial success. His approach has not only set new trends in Chinese fashion but also earned recognition on the global stage.
Gao believes that creative design is key to building a strong brand, and that a brand with a clear fashion vision can lead the transformation of the entire garment industry. Bosideng’s success in both domestic and international markets proves that imagination and innovation can drive long-term growth and global influence.
Relying on creative leadership to gain influence in the global market
It's hard to deny that China is the world’s largest manufacturer, consumer, and exporter of textiles and apparel. However, one challenge remains: the lack of globally recognized Chinese fashion brands. “Fashion is the driving force behind any successful brand,†said Gao Dekang, Chairman of Bosideng International Holdings Limited and a representative from the Textile and Apparel Chamber of Commerce. He emphasized that while Chinese brands are hardworking, they often lack the deep investment in creativity and brand value that international competitors possess. "What we need is not just effort, but also cultural confidence and a strong brand identity rooted in our national heritage."
During his visits to France, Italy, and the U.S., Gao was deeply impressed by the rich cultural background of global fashion houses. In his view, the main obstacle for Chinese brands is the lack of bold imagination and creative thinking—key factors in achieving brand premium status in the future.
On September 10, 2010, a unique event took place at Zhangjiajie National Forest Park, inspired by the movie *Avatar*. A mysterious "space ship" appeared under the towering rock formations, with visitors dressed in colorful feathers and glowing lights. The event, titled “Feather Sings and Charms Zhangjiajie,†marked the launch of Bosideng’s 2010/2011 autumn/winter collection. It combined the natural beauty of Zhangjiajie with futuristic visuals, creating a magical atmosphere that captivated nearly 1,000 attendees. The collection showcased innovative concepts that aligned with modern fashion trends, demonstrating Bosideng’s ability to blend creativity with market appeal.
For years, Gao Dekang has focused on customer-centric values, using the emotional appeal of “ethnic, fashionable, and forward-thinking†to strengthen the brand’s cultural identity and design innovation. By balancing artistic vision with commercial needs, he has helped Bosideng achieve both critical acclaim and commercial success. His approach has not only set new trends in Chinese fashion but also earned recognition on the global stage.
Gao believes that creative design is key to building a strong brand, and that a brand with a clear fashion vision can lead the transformation of the entire garment industry. Bosideng’s success in both domestic and international markets proves that imagination and innovation can drive long-term growth and global influence.Baby Moccasins is also very prevalent in many countries, especially in Australia and America. Our classic design is tassel baby moccas. We have some other style that is with a lovely bowknot. Brown, navy, blue, white and black are popular colors which fit both boys and girls. Bowknot moccasins tends to be girls style. You can choose pink for girls.
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