Nisiss: Chinese designer original brand Beijing Sogo opens

Nisiss is a Chinese designer's original brand. Designers started domestic and European markets in 2001 and operated in the form of orders. In 2006, Beijing Yizhipin Garments Co., Ltd. invested in the founding of the brand, on August 18th in Beijing. Sheng Chongguang Department Store opened its grand business. Currently, high-end commercials have been opened in various cities.

The concept of creating a brand:

"Yi Xi" nisiss is a long-lasting move

"Eve" nisiss is a thankful feedback

"Eve" nisiss is a simple happiness

Make your life full of innocence, kindness, justice, and endless imagination

Make your life full of wonderful joy

The meaning of brand name:

Nississ in the Hebrew is the meaning of victory; what the designer expresses is that it is not me who wins but wears it. Honor does not belong to the designer, but it belongs to the wearer himself.

French nisiss (pronounced LAZA), a contradictory, non-absolute meaning, is the same with clothes, elegant and lively, modern and retro, fashion and classical combination.

Brand Culture:

Indifferent, quiet beauty, lofty, clear

The connotation of nisiss is to slow everything down. Because everyone is changed by life, slowing is stopping you to stop to review and experience the past. Elegant people are a slow performance. Even if there is something urgent, they must slow down. Just like costume drama, come back. It is all going slowly. Modern dramas are rhythmic and fast.

The connotation of nisiss is a kind of inner beauty. It has the penetration like water. It is your first supporting role and a supporting role in your closet. After time passes, it gradually becomes a protagonist. .

The brand spirit advocated by nisiss is a combination of quality and truth. It gradually improves moral quality by improving the quality of life. Truth is a philosophy of life and attitude towards life. As long as you are convinced of the truth and quality, you will certainly be happy with your body and mind. The design is a fine expression of thinking. The clothes are full of spirituality. It is a bridge between reality and dreams. The designer uses a surrealistic approach to 'fairy-tale' dreams to ignite the truth, goodness, and beauty of life.

Nisiss's design strokes are a freehand expression technique that is subtle and unobtrusive. To do clothes is to grasp the sense of proportion, to give up subjective, the master of the clothes is the owner of the clothes, to leave its owner with a redesigned space, each owner will have a different feeling after wearing the same clothes, the reason is It needs a chemical reaction produced by the human body, that is, the third element, referring to the elements and clothing of the customer's own product. This is also a kind of uniqueness that belongs to you. temperament. Between clothes and people is a lover relationship, what is particular about the charm of a charm is to bring you such an adventure.

The true meaning of fashion is a kind of self-expression. It expresses this artistic conception through the clothes as a carrier, and makes your heart full.

Our mission:

Clothes are just a kind of frivolous happiness, and they do not need to remain in love. The attitude of life, a kind of love and a kind of happiness that are conveyed behind the clothes are our mission. Through the bridge of clothes, the brand conveys the sincerity, happiness and love of the brand; the unhappiness and pain of the world are resolved here. We do not care who you are. We only care if you are happy. So bring joy through your clothes and take it out with your brand. It is our ultimate mission to take greater responsibility for society through the accumulation of corporate wealth.