THE SWANK Shi Yun: Creating a Fashion Classic Fifty-five Years

Without THE SWANK poetry, Hong Kong's fashion industry today may not be as prosperous. More than half a century ago, THE SWANK poetry has begun to discover a number of high-quality fashion brands from Europe and first introduced to Hong Kong. Many of these brands are today's hall-level fashion terms, such as Roberto Cavalli, Valentino, Yves Saint Lauren, Givenchy, Mulberry and so on. This just confirms that THE SWANK's poetic rhythm is unique in the international fashion scene where hundreds of flowers bloom, and it contributes to shaping Hong Kong's fashion image.

THE SWANK Poems Introduced by Roberto Cavalli

In addition, THE SWANK Poetry has been flaunting its superior lifestyle for many years and is the best performer of art and aesthetics. The shop is the place where guests have the closest contact and communication with us. It is based on our recently opened flagship store for men and women at The Landmark, designed by famous Italian architect Mr. Fernando Cesar Mosca, while the Beijing flagship store The works of Dr. Gae Aulenti, an internationally renowned Italian architect, can be seen in THE SWANK's rhyme on taste and the pursuit of superior style.

a decisive position

In addition to sole agents and Brunello Cucinelli, Roberto Cavalli, Kenzo and Sonia Rykiel, they have opened special stores in Hong Kong. With their wealth of brand marketing experience and a pivotal position in the international fashion industry, THE SWANK's poetry was held in May this year. Galliano opened its first Hong Kong store. In addition, THE SWANK poetry in 2009 to the French palace-class fashion brand Paule Ka Luo Zhizhi, the same year the introduction of Balmain men and women and the famous gorgeous evening dress brand Marchesa. In order to take care of more customers at different levels with the highest quality and fashionable clothes, THE SWANK Shi Yun also successively provided a series of sub-lines for various brands, such as Notte By Marchesa and Just Cavalli. Of course, they had to mention the exclusive introduction in this autumn and winter. The first men's and women's Versace Collection and galliano men's collections were launched.

THE SWANK Shi Yun in Beijing

The role of THE SWANK's poetry is not only to provide international brands with the road to success in the Hong Kong market, but also to be the ideal entry point for them to enter the mainland market. The SWANK poetry has long been optimistic about the mainland market. Over the years, we have built a solid foundation for accumulating strength and experience in the Mainland. Until last year, the first THE SWANK Shi Yun flagship store officially entered China's Beijing Jinbao Hui Shopping Center, and introduced the real international high fashion image to domestic fashion lovers.