[China Glass Network] Under the conditions of market economy, improving economic efficiency is the starting point for enterprise design, production, management, marketing and service operations. To improve the economic efficiency of enterprises, we must focus on three major operations.
Production and operation is the foothold of the enterprise and the basis for the company to improve its efficiency. Its operation target is the research and development, production and sales of products. Its object is the physical form. Its operation mode is based on market information--purchasing production factors--processing products manufacturing--through marketing Unify the value of the product and the value of use, and then return to the starting point. Grasping production and management, we have seized the bull nose that improves the economic efficiency of enterprises. On the basis of market research, enterprises should make efforts to control the various aspects of production and operation, especially the quality production of enterprises. Because quality production is the basis for enterprises to reduce production costs, improve the superior rate of finished products, and ensure the smooth progress of corporate marketing.
Capital operation capital operation is the activation and reorganization of stock assets. It is a scientific management method that achieves the value preservation and appreciation of assets to a large extent. It is the capital of money form. Its operation mode is the splitting and fusion of capital. , movement, restructuring, expansion and other chemical movements. In practice, it is manifested as a fund structure that can gradually stimulate the correct business decision-making in the process of recurring (operational) of self-owned funds within the enterprise. Capital operation places special emphasis on the rational distribution and rapid flow of limited funds. The success of a company does not depend on the amount of capital input, but on the quality of operations. The implementation of capital operation can improve the use efficiency of funds on a wider scale, so that the assets of all aspects of the enterprise can be used to better benefits, and it is conducive to forming a new economic form in which the enterprise (or brand) is competitive in the market. Avoid the precipitation and idleness of assets, and make idle and inefficient capital play a huge benefit. In the current situation where many enterprise assets are idle and asset performance is not ideal, special attention should be paid to implementing capital operations through various forms, expanding the space for capital operation, and making the assets of enterprises more effective.
Brand operation brand is an intangible wealth, which is formed by gathering its own reputation and influence, and is a comprehensive embodiment of the quality of the enterprise. The brand has a strong promotional function. Under the market economy conditions, whoever has a high-profile, high-famous, high-loyalty brand, who has a market, who has a living space and a brilliant future. The brand effect can bring the financial resources to the enterprise and pay attention to the role of brand value. It has become an increasingly cherished choice for forward-looking entrepreneurs. Therefore, enterprises must learn brand management, learn to transform the brand's intangible assets into tangible wealth, and dare to invest and dare to operate in brand operation, and strive to cultivate brand value and shape the good image of the company.
Production and operation capital operation and brand operation, although they operate differently, they are interrelated and mutually influential. They affect the economic efficiency of enterprises from different angles and affect the development of enterprises in different ways. Only three-pronged companies can grasp the three major operations in order to be invincible in the market competition.
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