In January 2010, Zhejiang Pure Love Garments Co., Ltd., through the study and research, decided to integrate superior resources, leveraging the strength of think tanks, gathering complex talents and professional managers to jointly develop, create and operate HKK high-end women's brands . After nearly two years of integration planning and product development, February 2012 -HKK high-end women's brand will be empowered by the strategy of "Terminal Fortune Factory". Through the brainstorming and careful planning of the company elite, she will quickly To become the leading high-end consumer spending in the forefront of fashion brand!
The so-called terminal wealth factory is both to ensure that all the cooperation of the terminal dealers can be 100% profitable while truly creating a zero-risk terminal store strategy and management. Terminal Each end of the wealth factory like a wealth of both independent and resource-sharing factories, to enhance business to the height of the business, not only to solve the dealer brand instability, imbalance in input and output, the risk is difficult to control and other issues . Once fortunate enough to join the HKK brand, you can make a generation or generations of wealth and life to create and continue the brilliant. The company focused on market research and integration planning through nearly two years, specializing in high-end women's crevices, with accurate product, brand, image positioning and health, sound and scientific channels, terminal policies, relying on deep service, good credit And professional brand operation team, will quickly hold up a rapid development, image health, high-profit high-end women's brand!
HKK - the core strategy of the terminal wealth factory In the member screening, all terminal wealth factory members will be strictly selected conditions, as far as possible in the course of operation to avoid the problems that should be avoided, while each member is HKK shareholders , The terminal is no longer purely the actual sales of goods as the sole return, the terminal wealth factory model is that all the business risk is almost zero, profit and risk are closely linked with all partners and companies, truly a prosperous, a loss All losses.
In operation, HKK will enable new models and new brand strategies. The existing brand of the company has occupied a certain market share in the market. Due to the homogeneity of the existing main brands in the market and the single product, it is very difficult to occupy a large advantage in market competition and thus difficult to obtain Better performance. HKK with a new model, a new brand image appears, easy to form a diversified development, so as to enable companies to better develop in the market. At the same time in business, enhance the overall brand image, popular without losing the personality, classic and unique style. HKK products will be introduced quarterly fashion classic black and white gray colors and the latest diversified international popular colors, storefront image of the display of goods, decoration rich rich modern flavor, will show the versatility of women!
In product positioning, HKK on behalf of intellectual, wise, independent personality, disseminate a unique femininity. She has a keen fashion sense and a strong sense of self. She knows how to strike a balance between "trend" and "ego." She shows her temperament and charm in subtleties. She is passionate about career, keep making progress, , To appreciate the beautiful, pay attention to inner dialogue and experience, through the harmonious appearance of the external dress reflects personal taste and values ​​of life. Its target population is positioned as young middle-aged women aged 28-45 years. Their living environment and living space emphasize comfort and elegance. Their point of view focuses on the high-end and mid-to-high-end ladies with taste and personality. They often have their own unique views on things, but also more persistent, both in fashion and fashion are inevitably some conservative, they are willing to pay for practical and stylish clothing, hoping to show the taste and dignified clothing, too bold and avant-garde and fancy Of the costumes are not acceptable, their favorite is still elegant and simple clothing coupled with some trinkets, to show the clothing of personality and fashion. They are full of confidence in life and hope, and always maintain a young mentality: a culture, aspire to a better life; taste but not publicity.
It is reported that HKK domestic channels and terminals new business model is still the country's first set off a new wave of fashion business model new wave of truly open the grand blueprint for the terminal wealth factory. In the implementation of the company developed a detailed and comprehensive business plans and goals, I believe this new model is bound to bring new vitality to the Chinese garment industry and hope! HKK will eventually create a new industry miracle and brilliant, we look forward to this moment is coming!
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