European debt crisis spread, the stock market downturn, the property market bubble burst, rising inflation, seeing a lot of hands on the RMB continue to devalue, there is no good investment channels, how do? Many people began to choose to open a shop, so money money!
What to open a shop fit, before making the choice from the following aspects to do the assessment:
Michael Raymond brand men's underwear display
1, select the feasibility of the industry to start
If you are a worker, no shop experience, it is best to start from the control of strong, relatively easy to operate the industry to start. Restaurants, snacks, entertainment and other industries either because of the need to personally, or because too many complicated procedures, complicated matters and related procedures, relations, etc. not suitable for shoppers who do not have the experience or time to shop, clothing, shoes and hats, accessories and other shops due to The operation is relatively simple, light experience can be quick to get started, so called a lot of shop the first choice. However, if you are going to pick your own goods on the wholesale market and find a route around your sources, you may even have to spend more time and energy. You may also face yellowing due to the unstable sources of goods during the season change. Thankless, so the way the brand monopoly because of the stable and convenient source of goods has become a store of choice for investment.
2, examine the demand for funds, to avoid investment risk
As the saying goes, "investment risk, the market must be cautious", for the first time investors, risk awareness must be necessary. Now the shop management, moving one hundred thousand, hundreds of thousands is a common thing, but investing a little careless, you may be "empty basket", the investment dreams become bubbles of course not what we want to see The best way to avoid the risk is to do what you can. For those who just opened shop, since the beginning of a small investment, less than 100,000 investment or about the relatively affordable, too much investment or investment in their own funds to a large proportion of the project must first assess their own tolerance, and now + transfer fee rental shop is just hundreds of thousands, plus the cost of goods, if it is an adult male women's brands , more than a dozen, two hundred thousand of the purchase price as fixed look like hydroplaning from the bank turn out, no one can Can say 100% after the store business must have how much revenue every day in the face of high rent, staff salaries and costs, when the sales delay can not rise, my heart desperately hope to pull some customers from the roadside Come in to buy pieces of clothes to go back, that kind of suffering may be afraid to say a lot of shopkeepers can say a gushing. Therefore, before the investment must be able to bear their own capacity and investment size to make a comprehensive assessment, so as to be able to calmly and calmly face.
Michael Raymond brand men's underwear store display
3, to avoid homogenization of competition, another shortcut to easily break through
Choose what kind of products to invest, first analyze the status quo of the industry, such as the women's clothing store, the number of street shops in your favor, the style and price of the store's products, if you are optimistic about these aspects of the brand and they are similar Ready to be a fish dead net broken brutal fight. Tianji horse race, strategy to win, this strategy is to know what their director is short, with the director to win the short of others. So when you see all kinds of men and women clothing store on the street, the jewelry store Qi brushed threw brilliance to attract customers, we should change their thinking, we examine under the neglected industries or differentiated products, choose the market prospects alone Competitive products easily break through.
4, the industry prospects and market competitiveness of products
Mentioned earlier mentioned the need to avoid competition in the shop to choose the industry and homogenization of the product, then the key industry in the choice of industry will examine the current market situation and development prospects. Set up brand stores or counters, first understand the industry has a certain number of brand awareness, and the industry's products by the customer's attention, if the industry is widely recognized brand less, and the public has been concerned about and pay attention to such products The quality and brand, the industry is more likely to invest more.
At the same time, we must also consider the choice of brand, different products in the same industry, different positioning, product style, price level and other factors should be investigated range, product style and product price is not very consistent, product positioning and their choice of facade, Shopping mall customer base consistent, brand positioning is not their own distinctive advantages, these important factors have a direct impact on brand competitiveness, sustainable development.
Combined with the above analysis, recommend an actionable project and brand to prospective entrepreneurs who want to enter the army of the business - the leading brand of men's underwear industry: MCLEMAN (Michael Raymond)
Men's underwear industry a small number of brands, competition is relatively small. The industry is not like clothing or underwear lingering, called the name of the street, can not name the one after another, in this industry, few can be recognized by the public: the popular three shots, appropriate and cool, High-end mature category Pierre Cardin, Shuya, etc., take the simple and sexy CK, take the simple fashion elegant business style MCLEMAN (Michael Raymond) and so on.
Michael Raymond brand men's underwear store display
As we all know, China's huge population brought an alarming amount of consumption, 20% of 700 million men choose consumer brands men's underwear, how big the cake. With the improvement of living standards, people's consumption concept has undergone tremendous changes, and changes in male consumption habits have also been carried out silently. Uniform Zhongshan suits, suits and other urban males are no longer essential, replaced by all kinds of bright colors, diverse styles, well-designed variety of clothing; used to talk about skin care men are now beginning to generous to maintain themselves, and more Some will turn a little makeup, swaggering in the crowd shuttle. The changes of the times arouse men's re-understanding of themselves, the longing for beauty and the endless pursuit of quality of life. Therefore, it is a natural requirement for men to dress from the inside to the outside, and the underwear industry of men is like the sun in this kind of soil. With the irresistible trend rising.
MCLEMAN men's underwear is a advocate of "fashion, health," a professional men's underwear brand, product design three-dimensional simplicity, the classic generous and more sexy; just decorative lines interspersed, stylish and elegant leading the trend; bold use of popular colors , Bright and dynamic; products will have spending power and consumer demand for 20-45-year-old fashion youth, urban white-collar workers, social elite as the main consumer, not only the growing men as the main consumer for future training, but also the market consumption backbone Into the full customer power, very consistent with the market's consumer trends.
MCLEMAN men's underwear no initial fee, low deposit and preferential policies and butler services more like no shop experience, less cash flow, low risk control ability of investors tailored. To provide investors with professional advice and guidance, targeted to investors for store management are designed to resolve more questions investors, investors to solve the specific problems in the course of business. MCLEMAN men's lingerie storefront (counter) decoration is simple, the atmosphere, exquisite, stylish, a standard shop decoration costs about 15,000 yuan, plus the brand of different forms of incentives for investors, the investment cost of a monopoly also 5,6 million to 10 to about 10,000 in soaring prices today such a capital investment for a store or shopping malls counter control is very good, interested in opening a shop friends may wish to examine the next.
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