[China Glass Network] If a salesperson can make good use of his own Weibo and communicate with people who care about you and your website, it will be a good network marketing platform. Then, how can the salesperson do a good job? Marketing? To do a good job in microblogging marketing, you need to do the following points.
1. Use Weibo as a tool to communicate with the outside world at any time.
Weibo is an interactive communication tool. Only create as many opportunities as possible to use your Weibo. Use it to interact with your website and follow your fans. This will definitely increase your website’s attention and improve. User experience, perfect personal information (such as a very attractive avatar is necessary).
2. To diligently update Weibo content
Compared with blogs, Weibo is characterized by faster, more convenient and more convenient communication. Whether it is your fans or passers-by, Weibo, which is not updated frequently, is destined to attract people's attention.
3. Selection of content
Because of the 140-character rules restricted by Weibo, the long story is short and the pictures and texts are so beautiful that people seem to have the desire to read. Fresh things, anecdotes, incisive event comments, etc. are essential points for making Weibo content (unless you are a celebrity, some trivial things can't keep people paying attention to you); using Weibo to promote websites depends on the website. For the theme, the content is laid out around the website.
4. How to promote Weibo
Only Weibo is widely concerned, and the website can get better exposure.
1) Reference to the experience of the forum
Launch all of your own human resources, let your friends, family, colleagues, etc. register and open multiple Weibo and communicate on your website Weibo, of course, the existence of vests; this will increase the number of fans on your website's Weibo. If there are more subscribers, of course, there is a possibility of exposure on the homepage of the Weibo platform.
2) Cooperation promotion
You can contact the Weibo platform administrator, such as Sina, to add the account to the "company organization" and other fields, and pass the real name certification.
3) Carry out traditional marketing methods
For example, e-commerce websites often do special discounts, prize contests and other activities, which will inevitably attract a considerable part of the attention of visitors.
4) Manufacturing topics
The reason why If You Are the One is so hot, the topic that can be discussed is an important magic weapon. The secret of using the Weibo promotion tool is to have a topic that can resonate. Of course, this topic may not necessarily be directly related to the website.
5) Actively listen to others' T
Listening to a lot of people, people will naturally listen to you. Delete those who don't listen to you regularly, and add a new T; this is a simple but very effective way to promote. The secret is how your execution is. Don't say that listening to 100 Weibo is very powerful, it is not enough. At least for the effect you want to promote the website through Weibo.
6) Actively increase exposure
There are so many TOP topics on the Weibo platform that you have no reason to miss it. Unless you don't care about traffic.
7) Use good content serialization
Just like a TV series, using the real-time and intermittent nature of Weibo, content serialization is a good technique. Just like the topic of a website, writing serials around a piece or topic will attract the attention of the audience.
8) Later is also a more important secret
There is no essential difference between other effective website promotion methods. The method is not difficult to obtain. The key is how your execution is. Weibo is a very good website promotion tool. You only need to persist, persist and persist.
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