On July 10, a series of new products of Olympic Games, such as silk clothing and handicrafts, were held in Beijing with the theme of Chinese silk. The launch of silk licensed product design set Olympic culture, silk culture and collection culture as a whole, are used silk silk as raw material. Since ancient times, silk has always been the best gift for Chinese people. Silk has been handed down by its unique material and spirit. With natural plants such as mulberry silk as raw materials, supplemented by the Olympic Stadium "Bird's Nest", "Water Cube" and other subject matter, the Beijing Olympic Games silk licensed products available today. The famous Silk Road in history is a testimony of the economic and cultural exchanges between China and neighboring countries. As a Chinese since ancient times for their own use, gifts Jiapin, silk with its unique material and spiritual content so far. The Olympic Licensed Silk Products launched this time comprise 19 categories and 320 items, including ties, garments, scarves, bellybands, fans, backpacks, table flags, photo frames and embroidery. Not only retained the characteristics of silk itself, but also in the design patterns set on the Olympic culture and collection culture as a whole. Reporters at the new launch site to see the show, the display of the products are used silk silk as raw material silk, feel silky body. One of the tie with anti-fouling, anti-crepe characteristics, packaging, small size, light weight, easy to carry, the highest price of more than 300 yuan, with thousands of similar products at every turn can be described as value for money. From now on, these silk licensed products will be sold in licensed concession stores in the Beijing Olympic Games, the main stores of major shopping districts, the exit and entry halls of the Capital Airport and the supermarkets in the Olympic Center. Tang Yonghong, director of the marketing department of Beijing Olympic Games Organizing Committee, said that the Olympic concessionary products that inherit the essence of Chinese silk history and culture will become China's The best gifts for friendly exchanges and cultural exchange among peoples of all countries.