Enter Giordano's office building, covered with printed Q. KISS's colorful flags, with curiosity, we met Mr. Gi Joan, Executive Director of Giordano. Mr. Ma has a typical dean style, sharp words, quite everyone's weather. Encourage employees in difficult times to do their best, as Giordano style, as always. After the Asian financial turmoil, Giordano has achieved a very good performance. It can be said for the next two years that it is truly a bright future. Driven by the new management structure, we will fully meet and grasp the opportunities and challenges after China's accession to the WTO. These dazzling highlights, however, are the global economic slowdown. The increasingly fierce competition from overseas leads to the blooming of 2,000 clothing brands in China each year. This can not help but give rise to a sense of mystery. Giordano International Limited was established in 1981, entered the Chinese mainland market in 1992, became the originator of casual wear chain business, directly or indirectly bring a lot of inspiration to the domestic apparel industry. Looking around the casual wear brand on the domestic market operators, there is no shortage of talent from Giordano training. To some extent, Giordano is the "Shaolin Temple" in the apparel chain business. While achieving results, Giordano has always adhered to the principle of "repaying society with the ultimate goal of running a business," and fully supports "Hope Project" in mainland China. So far, there have been as many as 16 Hope Primary Schools donated by Giordano and its staff in the impoverished mountainous areas of Guizhou Province. And Giordano's goal is to plan to donate 100 hope primary schools throughout the country. In addition, Giordano has also actively sponsored some social activities such as the Physics Students Contest and donated money to domestic universities to set up scholarships for running schools. The topic quickly turned to cultural construction and corporate core culture, Mr. Ma solved the mystery for us. It turned out that Q can be seen everywhere in the office building. KISS colorful flags, is Giordano's latest corporate culture --- QUALITY, KNOWLEDGE, INNOVATION, SIMPLICIPY, SERVICE. Giordano believes that: product innovation, corporate culture should be updated. [Quality] quality comes first, the main customer; Weakening stay strong, natural selection of these two is the law of biological evolution, but also the magic weapon to victory. Brand is the lifeblood of enterprises, quality is the foundation of the brand. Over the years, Giordano has consistently adhered to the perfect quality and effectiveness of the unity, to produce a different age, at different levels, high quality, excellent quality apparel products, loved by the vast number of consumers, to ensure that their products high market share rate. On the one hand, to ensure superior quality, they focus on enhancing advanced productivity and striving for perfection in everything from equipment, raw materials, technology to management. Not only in the selection of the most excellent raw materials, but also from abroad to introduce a large number of advanced computer clothing and testing equipment, and plans to build the largest and best plant in the country by international standards. In the fabric and accessories quality assurance, developed a scientific and strict internal control inspection standards. No matter how urgent the market demand for products, each batch of fabrics and accessories have to go through the quality inspection departments at all levels of testing. Even if the fabric, color varieties are very popular in the market, if there are any flaws in quality, the company management rather would temporarily vacant the market, do not want to sacrifice the market image of Giordano products. On the other hand, Giordano is committed to improving the quality awareness of employees at work. "Pursuit of excellence and maintenance of first-class brand" has become the quality philosophy and working guideline that Giordano's high-quality workforce abides by in the new century. "If a product flaws, Giordano may lose two customers," the concept has been deep into every employee's heart. Harmonious hardware and software, created a high quality Giordano. [Simplification] Based on the concept of simplicity is the United States, Giordano International Co., Ltd. introduced independent and personalized Giordano leisure clothing line. It pursues the classic, elegant, simple and stylish modern urban style, with a slightly publicized design to express persistent personality; simple classic design, interpretation of the modern metropolitan simple concise, easy casual dual personality. Realized the perfect combination of form and aesthetic, trend and personality, taste and economy. No outrageous self boast, no flashy hype show. Perseverance, is Giordano adhering to the principle: the positioning of perseverance, the style of perseverance, the image of the dedication, the dedication of quality, created Giordano strong and clear brand personality. With its accurate positioning, rich style design, rapid market response and exquisite fabric work, Giordano soon became a high-quality, high-grade and international apparel brand. Giordano reflected in the management, the process of simplification, it is to abandon the unnecessary rules and regulations on business management, completely negate the overlapping management relations, and focus on the quality of staff training, so that each employee has established a "love of work , Revitalize the enterprise, "the good attitude, in the organic combination of responsibility, rights and interests to complete their own work. [Service] We always think, in addition to clothing, there should always be something, the little text, a bit poetic, a little exchange. Therefore, we are not the pursuit of a simple costume, but to find the true meaning of clothing culture --- to spread a concept of life. When talking about this, Mr. Ma seems to be lost in thought. Giordano has always placed great emphasis on understanding market conditions in ideological concepts, organizational structure, management system and methods of operation, mastering, analyzing and responding in a timely manner and spare no effort to create a best service model. The first feature of this model is humanity. After many years of education and tempering, the service quality principle of "considerate mind, first-class service and happy, considerate and assured customers for every Giordano customer" has become an inherent concept of Giordano employees. On this basis, Giordano further enhance service standards as "exceed customer expectations." In particular, the personalized differentiated services they advocate, that is, targeting different consumer psychology, specifically improve product quality and shorten the cycle of product development and launch, have greatly promoted the "dissemination" of their products. Service is the product of the most important means of publicity. In this regard, Giordano recognized and did a good job.