Target consumers of "ANTANO" branded apparel are targeted at urban children and adolescents between the ages of 3 and 14. The brand promotes quality products to consumers through Arnold and Anne's image of cartoon-anthropomorphic ants Transmission of the brand implied culture (teamwork spirit). "ANTANO" brand products with simple, comfortable, environmental protection, health as the design concept, highlighting the taste, leisure, cool, workmanship design style, and practicality based on the increase of local personality design, practical and fashion combined Release personalized children's clothing. Ant Arnold brand products selected fabrics to the whole sparse green quality cotton-based, while the surface materials do not chlorine bleach, no formaldehyde for technical processing to ensure that no harmful substances to ensure that children wearing comfortable and healthy, is the most environmentally friendly children's clothing products .