Shop decoration should guard against "squatting effect"

In the observation of consumers' shopping behavior, it is found that consumers, especially female consumers, hate being picked up or encountered when they are shopping. In this case, many consumers choose to give up shopping. .

Since the human eye can only see the front and can not see the back, it forms a subconscious precaution against the danger from behind. This kind of behavior is not only for people, but also for animals. When we are exposed to animals such as horses, cows, and dogs, try to avoid contact from the back, otherwise you may pick up a hoof or get a bite at any time. Even your dog, try to avoid cold and touch it from the back, but also avoid stepping on the dog's tail.

The ass effect requires us to do not put the items that need to be time-selected, such as cosmetics, in places where pedestrians move back and forth, such as at the door or on the passage, but in the inside, when props design and merchandise display. Location so that consumers can choose with confidence. Where pedestrians move around, they can display items that do not take time to pick, such as lighters, chewing gum, etc.

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